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February 2010 Podcast

BMA's February 2010 podcast analyzes how the internet has revolutionized the marketing business model. Podcast guest Chris Anderson discusses how "free" or "freemium" can be the most profitable way to promote content. Then podcast explores how both consumers and executives make decisions in the online space with Sam Sebastian, Google's director of B2B marketing.

Guests:

Chris Anderson - Editor, Wired Magazine; Author, Free: The Future of a Radical Price
Chris Anderson’s Wired Blog
Full Free Audiobook Version (zipped mp3)

Sam Sebastian, Director, Local & B2B Markets, Google

Click here for podcast.

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