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B2s Manifesto

HOME 2010 WINNERS MANIFESTO CATEGORIES JUDGING

There are two kinds of communications in the world.

The first fulfills an obligation to connect.

The second changes the way people think.

At BMA, we choose to recognize the people who, knowing the
difference, refuse to take the easy way out.

So where others honor style over results, you’ll find us honoring
the successful balancing of both.

Where others reward ideas when they’re hatched, you’ll find us
rewarding ideas when they work.

Because in the end, the only award worth taking home is the one
you earn because you did something remarkable.

And moved everyone forward.