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BMA is committed to operating as open and transparent a B2 Awards judging process as possible.
To that end, we especially want all entrants to have a clear understanding of who the judges are, what criteria they will use to judge and score entries, and how Best of Division and Award of Excellence winners will be determined.
For the inaugural 2010 B2 Awards, BMA has recruited 26 judges, all very senior corporate marketers.
During their distinguished careers, most have had responsibility for all of the following:
Our 2010 judges are:
Judges will be assigned categories most relevant to their positions and career experience.
Every category will be judged by at least three judges. No judge will be asked to judge more than three categories, and no judges will be permitted to judge categories in which their firms have entries.
Section 1: Marketers
Category 1: Marketing, Brand and Communications Strategy
Category 2: Marketing Activation
Section 2: Marketers, Agencies and Other Providers
Taking into account the relevant judging criteria, judges will rate each entry a score on a 1-10 scale, with 1 being the lowest score possible and 10 the highest score possible.
Determination of Winners
The B2s will have two types of division-level awards:
Judges will then award a Best of Category Award in each of the 27 categories to the division winner from each category with the highest overall score. In case of a tie, judges will vote or reach consensus on an overall winner.
Questions about the B2s can be directed to Kriston Ewoldt at 630-544-5054, ext. 111. Or e-mail firstname.lastname@example.org.
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