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2010 National BMA Conference

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Event Sponsor:

Engage 2010 is Sold Out!

However, cancellations and other circumstances may make some additional spaces available. Please click here to be placed on a waiting list. We will contact you should we be able to accommodate your registration.

As of June 1, more than 650 marketers from 280 companies in 30 states, Australia, Canada, Sweden, the United Arab Emirates and Singapore have registered to attend. See a list of the attending companies here. After last year’s successful “UNlearn” conference, which drew 350 business marketers, this year’s “Engage” conference is close to doubling that number.

To be held in a fabulous new state-of-the-art conference facility at Chicago’s Swissotel, the conference will run from mid-day Wednesday, June 2, through mid-day, June 4, for 48 straight hours of jam-packed learning and networking.

“Engage” will showcase innovative ways b-to-b marketers are deploying traditional and non-traditional thinking and programs to better engage employees, channel partners, customers and other demand drivers in order to generate brand, sales and profit recovery as customer budgets come back and the “Great Recession" recedes.

To tell these stories, BMA has recruited 65 presenters (keynoters and breakout session moderators and panelists)—virtually all very senior corporate marketers from companies across the U.S. In all there will be 10 keynote sessions, one general-session panel and 12 breakout sessions.

The conference kicks off with a keynote address on by Beth Comstock, chief marketing officer of GE, and ends with an address on real-time marketing by David Meerman Scott, last year’s #1-rated speaker.

Go to the now-final conference program to see all that’s being planned for you.

Other conference attractions to look forward to:

• More networking time (30-minute breaks)
• Longer breakout sessions (75 minutes)
• Presentation of the new B2 Awards winners and the 2010 G.D. Crain Jr. Award winner early Wednesday evening
• 30 marketing leader dinners Wednesday evening
• Morning fun runs/walks along the lake front on both June 3 and 4

While early-bird registration is now closed, you can still register to attend at reasonable rates. And our special conference rate of $595 per person is still available for companies that register three or more people, as nearly 90 companies have done!

Please follow "Engage" on Twitter, YouTube and LinkedIn. The conference hashtag, #BMAengage, is open for business now.

Thank you and hope to see you in Chicago in June!



Gary L. Slack
BMA Chairman, 2009-10 Follow Gary Slack on Twitter