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Gary Slack Email 2


I would like to personally thank you for your continuing and strong support of the BMA B2s (formerly the Pro-Comms) awards program.

You may have already heard that BMA has rebranded the Pro-Comms as the B2s to better recognize and honor business marketers for their innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business strategy, new media strategy, and successful new product and service introductions.

The B2s also encompass other marketing responsibilities and give business marketers a way to be recognized for non-mar-com achievements as well.

One of the major strategic shifts for the B2s is that we’ve added many more categories just for business marketers, while also radically reshaping and greatly expanding the mar-com categories to be digitally current and even a bit trendy!

And, in another first, virtually all judging will be done online, so the B2s will dramatically and “greenly” reduce entry preparation time and material and shipping costs. We’re currently recruiting an all-marketer judging panel made up exclusively of senior-level business marketers, whose names will be announced soon.

Your support of this awards program is greatly appreciated and we wanted to make sure that you don’t miss the entry deadline for the B2s, which is coming up shortly. Deadline is April 16!

For categories, submission details and how to enter please go to

Winners will be announced at "Engage", the 2010 National BMA Conference, taking place June 2-4, at the Swissotel in Chicago, IL.

We’re looking forward to seeing your great work submitted into this premier awards program!

Thank you and best regards!

Gary Slack
BMA Chairman



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