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Home
> Programs
> Awards
> 2010 BMA B2 Award Winners
> 2010 B2 Awards Winners
> Best of Category Winners
Best of Category Winners
SECTION 1: MARKETERS
| Category 1: Marketing, Brand and Communications Strategy |
| Division 1-3: Internal Communications Strategy |
| Agency: IAS B2B Marketing |
| Client: Veolia Environmental Services (UK) |
| Title: RAE |
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| Category 2: Marketing Activation |
| Division 2-1: New Customer Acquisition |
| Corporate Marketer: Siemens Healthcare |
| Title: Siemens Healthcare Hybrid Marketing Campaign: Target New Business |
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SECTION 2: MARKETERS, AGENCIES AND OTHER PROVIDERS
| Category 1: Integrated Communications Programs |
| Division 1-1: Integrated Communications Program from $100,000 to $250,000 |
| Agency: Studiocom |
| Client: Kimberly-Clark Health Care |
| Title: "Stop Sports Infections" Campaign |
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| Category 2: Corporate Brand/Identity |
| Division 2-6: Corporate Communications Campaign, International or Global |
| Corporate Marketer: ING Commercial Banking |
| Agency: THEY |
| Title: Bottom line and Balance Sheet Optimisation |
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| Category 3: Internal Branding and Communications |
| Division 3-1: Employer Branding Program: Under 500 employees |
| Agency: IAS B2B Marketing |
| Title: Profile Pitching People |
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| Category 4: B2C2B Marketing |
| Division 4-2: Total B2C and B2B Program, Under $500,000 |
| Agency: Sullivan Higdon & Sink |
| Client: INTRUST Bank |
| Title: INTrust Bank Rebrand |
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| Category 5: Demand Generation |
| Division 5-4: Multi-Channel Lead Generation Program, C-Level Target |
| Agency: Stein Rogan and Partners |
| Client: FTI Technology |
| Title: FTI Technology "Be Ready. Be Right." Multi-Channel Lead Program |
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| Category 6: Web Presence |
| Division 6-2: Microsite or Landing Page, Under $25,000 |
| Agency: CS Creative |
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Corporate
Marketer: CARBO
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| Title: CARBO Economic Conductivity Microsite |
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| Category 7: Direct Response Marketing, Offline |
| Division 7-7: Dimensional Direct Mailer, Campaign, Over $25/unit |
| Agency: Ingram Micro |
| Title: Service With A Smile |
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| Category 8: Direct Response Marketing, Online |
| Division 8-2: Email, Lead Generation or Lead Nurture, Campaign |
| Agency: Just Media, Inc., Wirestone LLC, AdTrack Corporation |
| Client: Motorola |
| Title: Two-Way Radio Lead Generation Campaign 2009 |
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| Category 10: Face-to-Face Marketing |
| Division 10-7: Live Trade Show Presentation or Demo |
| Agency: Live Marketing |
| Client: Sikorsky |
| Title: Sikorsky at HeliExpo 2009 |
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| Category 11: Sales Enablement Tools |
| Division 11-3 Product, Equipment or Parts Catalog |
| Agency: Maddock Douglas, Inc. |
| Client: DRIFIRE / Optimer Brands |
| Title: DRIFIRE Electronic Sales kit, sample book, case |
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| Category 12: Digital Advertising |
| Division 12-2: Non-Video Banner (Static, GIF or Flash), Single |
| Agency: Gyro:HSR |
| Client: PotashCorp |
| Title: 2009 Introduction |
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| Category 13: Search Marketing |
| Division 13-5: SEM (Paid Search) Program, Under $250,000 Annually |
| Agency: BusinessOnLine |
| Client: Workday |
| Title: Workday Conversion Rates Increased by Over 100% |
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| Category 14: Print Advertising |
| Division 14-4: Full Page, B&W or Color, Campaign (2 or More Ads) |
| Agency: CS Creative |
Corporate
Marketer: CARBO |
| Title: CARBO Economic Conductivity Ads |
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| Category 15: Broadcast Advertising |
| Division 15-2: Broadcast or Cable Television Advertising, Single Spot |
| Agency: McKinney |
| Client: Qwest |
| Title: Qwest Puzzle TV |
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| Category 16: Away-from-Home Advertising |
| Division 16-1: Traditional Outdoor, Single or Campaign |
| Agency: Doremus |
| Client: Knight Capital Group |
| Title: Knight STA Conference - Pool Knight Logo - Single |
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| Category 17: Mobile Advertising |
| Division 17-4: Mobile Advertising, SMS/MMS, Short Code or Other |
| Agency: EEI Global |
| Client: EEI Global |
| Title: EEI Global at EXHIBITOR 2010 |
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| Category 20: Social Media |
| Division 20-1: Integrated Socia-Media Listening and Engagement Program |
| Corporate Marketer: IBM |
| Title: Intelligent Listening: Mining Social Media for Leads |
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| Category 21: Public Relations |
| Division 21-1: Product PR Program, Single Effort |
| Agency: Maddock Douglas, Inc. |
| Client: Lexli International, Inc. |
| Title: Lexli Elite Press Kit |
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| Category 22: Custom Publishing |
| Division 22-4: Book, Personally Published, with Marketing Theme |
| Agency: Sullivan Higdon & Sink |
| Title: We Love B-to-B. We Hate Sheep |
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| Category 23: Promotional & Incentive Marketing |
| Division 23-2: Promotional/Incentive Program, Channel Partner |
| Agency: Nelson Schmidt Inc. |
| Client: Honeywell International |
| Title: Glowfly™ New Product Launch Campaign Lights Up Sales for Honeywell |
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| Category 24: Sponsorship |
| Division 24-1: Spokesperson |
| Agency: Sullivan Higdon & Sink |
| Client: INTRUST Bank |
| Title: Bill Self Spokesperson |
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| Category 25: Packaging |
| Division 25-4: Business Product, Interior, Series |
| Agency: Maddock Douglas, Inc. |
| Client: DRIFIRE / Optimer Brands |
| Title: DRIFIRE Packaging |
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| Category 26: Miscellaneous |
| Division 26-3: Calendars |
| Agency: IAS B2B Marketing |
| Title: Handimals |
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| Category 27: Agency Promotion |
| Division 27-1: Multi-Touch Program |
| Agency: VantagePoint |
| Title: Come Fly With Us Open House |
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