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Best of Category Winners


Category 1: Marketing, Brand and Communications Strategy
Division 1-3: Internal Communications Strategy
Agency:  IAS B2B Marketing
Client:   Veolia Environmental Services (UK)
Title:     RAE

Category 2: Marketing Activation
Division 2-1: New Customer Acquisition
Corporate Marketer:  Siemens Healthcare
Title: Siemens Healthcare Hybrid Marketing Campaign: Target New Business


Category 1: Integrated Communications Programs
Division 1-1: Integrated Communications Program from $100,000 to $250,000
Agency: Studiocom
Client:   Kimberly-Clark Health Care
Title:     "Stop Sports Infections" Campaign

Category 2: Corporate Brand/Identity
Division 2-6: Corporate Communications Campaign, International or Global
Corporate Marketer:  ING Commercial  Banking
Agency:     THEY
Title:          Bottom line and Balance Sheet Optimisation

Category 3: Internal Branding and Communications
Division 3-1: Employer Branding Program: Under 500 employees
Agency: IAS B2B Marketing
Title:     Profile Pitching People

Category 4: B2C2B Marketing
Division 4-2: Total B2C and B2B Program, Under $500,000
Agency: Sullivan Higdon & Sink
Client:   INTRUST Bank
Title:     INTrust Bank Rebrand


Category 5: Demand Generation
Division 5-4: Multi-Channel Lead Generation Program, C-Level Target
Agency: Stein Rogan and Partners
Client:   FTI Technology
Title:     FTI Technology "Be Ready. Be Right." Multi-Channel Lead Program

Category 6: Web Presence
Division 6-2: Microsite or Landing Page, Under $25,000
Agency: CS Creative


Title:     CARBO Economic Conductivity Microsite

Category 7: Direct Response Marketing, Offline
Division 7-7: Dimensional Direct Mailer, Campaign, Over $25/unit
Agency:  Ingram Micro
Title:      Service With A Smile

Category 8: Direct Response Marketing, Online
Division 8-2: Email, Lead Generation or Lead Nurture, Campaign
Agency: Just Media, Inc., Wirestone LLC,  AdTrack Corporation
Client:   Motorola
Title:     Two-Way Radio Lead Generation Campaign 2009

Category 10: Face-to-Face Marketing
Division 10-7: Live Trade Show Presentation or Demo
Agency:  Live Marketing
Client:    Sikorsky
Title:      Sikorsky at HeliExpo 2009

Category 11: Sales Enablement Tools
Division 11-3 Product, Equipment or Parts Catalog
Agency:  Maddock Douglas, Inc.
Client:    DRIFIRE / Optimer Brands
Title:      DRIFIRE Electronic Sales kit, sample book, case

Category 12: Digital Advertising
Division 12-2: Non-Video Banner (Static, GIF or Flash), Single
Agency:  Gyro:HSR
Client:    PotashCorp
Title:      2009 Introduction

Category 13: Search Marketing
Division 13-5: SEM (Paid Search) Program, Under $250,000 Annually
Agency:  BusinessOnLine
Client:    Workday
Title:      Workday Conversion Rates Increased by Over 100%

Category 14: Print Advertising
Division 14-4: Full Page, B&W or Color, Campaign (2 or More Ads)
Agency:  CS Creative
Title:      CARBO Economic Conductivity Ads

Category 15: Broadcast Advertising
Division 15-2: Broadcast or Cable Television Advertising, Single Spot
Agency:  McKinney
Client:    Qwest
Title:      Qwest Puzzle TV

Category 16: Away-from-Home Advertising
Division 16-1: Traditional Outdoor, Single or Campaign
Agency:  Doremus
Client:    Knight Capital Group
Title:      Knight STA Conference - Pool Knight Logo - Single

Category 17: Mobile Advertising
Division 17-4: Mobile Advertising, SMS/MMS, Short Code or Other
Agency:  EEI Global
Client:    EEI Global
Title:      EEI Global at EXHIBITOR 2010

Category 18: Video
Division 18-2: Video Production, Under 5:00
Agency:  Nicholson Kovac, Inc.
Client:    Kinze Manufacturing
Title:      Think In Rows Anthem

Category 19: Other Digital Marketing Tools
Division 19-4: Electronic Newsletter, Series
Corporate Marketer: IBM
Title: IBM ForwardView eMagazine for Mid-Market Companies

Category 20: Social Media
Division 20-1: Integrated Socia-Media Listening and Engagement Program
Corporate Marketer: IBM
Title: Intelligent Listening: Mining Social Media for Leads

Category 21: Public Relations
Division 21-1: Product PR Program, Single Effort
Agency:  Maddock Douglas, Inc.
Client:    Lexli International, Inc.
Title:      Lexli Elite Press Kit

Category 22: Custom Publishing
Division 22-4: Book, Personally Published, with Marketing Theme
Agency: Sullivan Higdon & Sink
Title:      We Love B-to-B. We Hate Sheep

Category 23: Promotional & Incentive Marketing
Division 23-2: Promotional/Incentive Program, Channel Partner
Agency:  Nelson Schmidt Inc.
Client:     Honeywell International
Title:       Glowfly™ New Product Launch Campaign Lights Up Sales for Honeywell


Category 24: Sponsorship
Division 24-1: Spokesperson
Agency: Sullivan Higdon & Sink
Client:    INTRUST Bank
Title:      Bill Self Spokesperson


Category 25: Packaging
Division 25-4: Business Product, Interior, Series
Agency: Maddock Douglas, Inc.
Client:    DRIFIRE / Optimer Brands
Title:      DRIFIRE Packaging


Category 26: Miscellaneous
Division 26-3: Calendars
Agency: IAS B2B Marketing
Title:     Handimals

Category 27: Agency Promotion
Division 27-1: Multi-Touch Program
Agency: VantagePoint
Title:      Come Fly With Us Open House



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