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Award of Excellence Winners



Section 1: Marketers

Division 1-1: Customer Insights Strategy

Title: Strategic Partnership results in 100% Customer Retention
Corporate Marketer: ArrowStream Inc.
Agency: ClearEdge Marketing

Division 1-5: Integrated Marketing Communications Strategy
Title: Ditching the Pitch to Connect with Marketers
Corporate Marketer: Genius.com

Division 1-6: E-Business Strategy
Title: Hilti Online Drives Growth with New, Customer-Approved Design
Corporate Marketer: Hilti AG
Agency: Crealogix AG

Division 2-2: Existing Customer Retention and Growth
Title: Think FedEx First Campaign
Corporate Marketer: FedEx
Agency: Robinson & Maites

Division 2-4: Internal Marketing Excellence Program
Title: Avaya Interactive Campaign Portfolio
Corporate Marketer: Avaya
Agency: Faction Media

Division 2-6: New Product Launch
Title: CCH IntelliConnect
Corporate Marketer: CCH IntelliConnect
Agency: Slack Barshinger and Partners

Section2: Marketers, Agencies and Other Providers

Division 1-1:  Integrated Communications Program from $100,000 to $250,000
Title: 3M Flu and RSV Campaign
Corporate Marketer: 3M Healthcare
Agency: Nicholson Kovac, Inc.

Division 1-2: Integrated Communications Program from $250,000 to $1 million

Title: Avaya + Nortel= Expotentially Better Campaign
Corporate Marketer: Avaya
Agency: Faction Media

Division 1-3: Integrated Communications Program from $1 million to $5 million
Title: DRIFIRE Communications Program
Corporate Marketer: DRIFIRE / Optimer Brands
Agency: Maddock Douglas, Inc.

Division 2-1: Corporate Identity Program
Title: OpenSRS Service Guy: Where friendly and reliable service comes first
Corporate Marketer: Tucows Inc.
Agency: John Martz (Artist) , Happy Worker (Producer)

Division 2-2: Corporate Branding Campaign, U.S. or North America
Title: One Ply Gem: Amid trying times in the building industry, Ply Gem brand gains market share
through comprehensive and integrated branding campaign
Corporate Marketer: Ply Gem
Agency: Gibbs & Soell Inc. AND Barkley Blacktop

Division 2-3: Corporate Branding Campaign, International or Global
Title: NGC International Expansion
Corporate Marketer: Numismatic Guaranty Corporation
Agency: MarketSense

Division 2-4: Brand Standards/Guidelines
Title: DealerTrack Brand Standards/Guidelines
Corporate Marketer: DealerTrack
Agency: Stein Rogan and Partners

Division 2-9: Annual Reports
Title: Dresser-Rand 2008 Annual Report
Corporate Marketer: Dresser-Rand Group Inc.
Agency: Eric Mower and Associates

Division 2-11: Corporate Sustainability Reports
Title: More per acre...
Corporate Marketer: PotashCorp
Agency: GyroHSR

Division 2-12: Corporate Logo
Title: UL Environment Logo
Corporate Marketer: Underwriters Laboratories
Agency: Slack Barshinger and Partners

Division 2-13: Corporate Tagline
Title: XIAMETER  Silicones Simplified
Corporate Marketer: Dow Corning Corporation
Agency: Slack Barshinger and Partners

Division 2-14: Corporate Community Relations Program
Title: One for the Road: Operation Michigan
Corporate Marketer: Oneupweb
Agency: Oneupweb

Division 3-2: Employer Branding Program, Under 5,000 employees
Title: Going Further
Corporate Marketer: ING Commercial Banking - Internal Communications
Agency: Design House

Division 3-3: Employer Branding Program, Under 50,000 employees
Title: It's Personal Data Privacy and Security Campaign
Corporate Marketer: Ingenix
Agency: Yamamoto Moss Mackenzie

Division 3-5: Online Employee Portal (Intranet)
Title: Total Immersion
Agency: IAS B2B Marketing

Division 3-6: Employee Newsletter (Print)
Title: Pulse One Ply Gem
Corporate Marketer: Ply Gem
Agency: Gibbs & Soell Inc. and Barkley Blacktop

Division 3-7: Employee Newsletter (Electronic)
Title: HealthTrans Employee Newsletter
Corporate Marketer: HealthTrans

Division 3-8: Employee Video, Single or Periodic
Title: People of Dow Corning
Corporate Marketer: Dow Corning Corporation
Agency: Slack Barshinger and Partners

Division 4-1: Total B2C & B2B Program, Under $250,000
Title: TR Angus Beef Local Pairings
Corporate Marketer: Cargill - Angus Programs
Agency: Sullivan Higdon & Sink

Division 4-3: Total B2C & B2B Program, Under $5 million
Title: TransitCenter Exercise the Right
Corporate Marketer: TransitCenter
Agency: Stein Rogan and Partners

Division 5-1: Multi-Channel Lead Generation Program, Small Business Target
Title: Surefil SDR Flow: Advanced Chemistry Amazing Procedures
Corporate Marketer: Dentsply International
Agency: Symmetri Marketing Group LLC

Division 5-2: Multi-Channel Lead Generation Program, Middle Market Target
Title: Level 3 Go Local Campaign
Corporate Marketer: Level 3 Communications
Agency: Faction Media

Division 5-3: Multi-Channel Lead Generation Program, Large Enterprise Target
Title: A Custom Blueprint for the Future
Corporate Marketer: Qwest
Agency: Babcock & Jenkins

Division 5-5: Multi-Channel Lead Generation Program, Engineering/Technical Target
Title: Hytorc Multi Channel Lead Program
Corporate Marketer: Hytorc
Agency: Stein Rogan and Partners

Division 5-6: Multi-Channel Lead Generation Program, Government Target
Title: 53 Aircraft Campaign
Corporate Marketer: Citizen's Against Government Waste
Agency: Sullivan Higdon & Sink

Division 5-7: Multi-Channel Customer Acquisition Program, Product, Product or Service Under $500
Title: Surefil SDR Flow
Corporate Marketer: Dentsply International
Agency: Symmetri Marketing Group LLC

Division 5-8: Multi-Channel Customer Acquisition Program, Product, Product or Service Over $500
Title: TransitCenter Customer Acquisition Program
Corporate Marketer: TransitCenter
Agency: Stein Rogan and Partners

Division 6-1: Microsite or Landing Page, Under $10,000
Title: Ply Gem Windows
Corporate Marketer: Ply Gem
Agency: Barkley Blacktop

Division 6-2:  Microsite or Landing Page, Under $25,000
Title: Beat the Wolf
Corporate Marketer: Corus
Agency: IAS B2B Marketing

Division 6-3: Microsite or Landing Page, Under $75,000

Title: tw telecom Active Interaction
Corporate Marketer: tw telecom
Agency: Faction Media

Division 6-3: Microsite or Landing Page, Under $75,000
Title: TransitChek "Exercise the Right" Microsite
Corporate Marketer: TransitCenter
Agency: Stein Rogan and Partners

Division 6-5: Website, Under $50,000
Title: Cision Site Re-Launch
Corporate Marketer: CISION
Agency: MarketSense

Division 6-5:  Website, Under $50,000
Title: Chicago BMA Chapter Website
Corporate Marketer: Chicago Chapter of BMA
Agency: Symmetri Marketing Group LLC

Division 6-6: Website, Under $100,000
Title: Great Beer Great Responsibility Web Site
Corporate Marketer: MillerCoors - Corporate Social Responsibility
Agency: Fullhouse

Division 6-7: Website, Under $250,000
Title: Moreinterop.com
Corporate Marketer: Novell/Microsoft
Agency: PJA Advertising + Marketing

Division 6-8: Website, Over $500,000
Title: Syniverse Technologies Website
Corporate Marketer: Syninverse Technologies
Agency: Stein Rogan and Partners

Division 6-9: Website, Over $500,000
Title: New Hilti Online is a Modernized B2B Website
Corporate Marketer: Hilti AG
Agency: Crealogix AG

Division 6-10: Mobile-Enabled Web Site
Title: JSF Mobile Web site
Corporate Marketer: Pratt & Whitney
Agency: Sullivan Higdon & Sink

Division 6-11: Online Community, Open or Closed
Title: tw telecom MyPortal Customer Self-Service Portal & Interactive Demo
Corporate Marketer: tw telecom
Agency: Faction Media

Division 7-1: Direct Response Offers, including Whitepapers
Title: Georgia Mid-Marketing Employer Acquisition
Corporate Marketer: Kaiser Permanente
Agency: Digitas

Division 7-2: Direct Mail Piece, Flat, Single
Title: Woody Biomass
Corporate Marketer: John Deere Forestry
Agency: GyroHSR

Division 7-3: Direct Mail Piece, Flat, Campaign
Title: RMS Lab Mailers
Corporate Marketer: McKesson
Agency: Red House

Division 7-4: Dimensional Direct Mailer, Single, Under $25/unit
Title: WAN Lead Generation Campaign
Corporate Marketer: tw telecom
Agency: Faction Media

Division 7-6: Dimensional Direct Mailer, Single, Over $25/unit
Title: Spy Mailer
Corporate Marketer: ITT
Agency: Sullivan Higdon & Sink

Division 7-7:  Dimensional Direct Mailer, Campaign, Over $25/unit
Title: A Custom BluePrint for the Future
Corporate Marketer: Qwest
Agency: Babcock & Jenkins

Division 7-8: Variable Data/Personalized Direct Mail Piece, Single

Title: The Comfort Club  - loyalty program
Corporate Marketer: Novartis Animal Health
Agency: Stephens & Associates Advertising

Division 7-9: Variable Data/Personalized Direct Mail Piece, Campaign
Title: BioGuard Multi-Wave Dealer Awareness Campaign
Corporate Marketer: BioGuard
Agency: MLT Creative

Division 8-2:  Email, Lead Generation or  Lead Nurture, Campaign
Title: Lead Nurturing for 12K+ Business Marketers
Corporate Marketer: Marketo

Division 8-3: Email, Customer Acquisition, Single or Campaign

Title: GSMA Mobile World Congress North American Customer Acquisition Flash Experience
Corporate Marketer: GSMA
Agency: JWT MICE

Division 10-1: Integrated Trade Show Marketing Program, Under $100,000
Title: America's Next Top Surgeon & Bluebeam: It's PDFin' Time!
Corporate Marketer: Novartis Animal Health
Agency: Stephens & Associates Advertising

Division 10-1:  Integrated Trade Show Marketing Program, Under $100,000
Title: Bluebeam: It's PDFin' Time!
Corporate Marketer: Bluebeam Software, Inc.

Division 10-2: Integrated Trade Show Marketing Program, Over $100,000
Title: Motorola's Presence at The Cable Show 2009
Corporate Marketer: Motorola Inc
Agency: Jack Morton and Design Kitchen

Division 10-3: Trade Show Exhibit, Tabletop
Title: Parts are just the start of what TECT brings to your business
Corporate Marketer: TECT
Agency: Sullivan Higdon & Sink

Division 10-4: Trade Show Exhibit, Under 500 Sq. Ft.
Title: Textile Solutions Display
Agency: AGP & Associates, Inc.
Corporate Marketer: Dow Corning Corporation

Division 10-5: Trade Show Exhibit, Under 2,500 Sq. Ft.
Title: W.R. Berkley Corporation- 2- 20x40s
Corporate Marketer: Gateway Exhibit Services

Division 10-6: Trade Show Exhibit, Over 2,500 Sq. Ft.
Title: Sikorsky Exhibit
Corporate Marketer: Sikorsky
Agency: McMillan Group

Division 10-7:  Live Trade Show Presentation or Demo
Title: Kodak K-Zone: Reinventing the Trade Show Experience
Corporate Marketer: Eastman Kodak
Agency: Eric Mower and Associates

Division 10-8: Proprietary Company Event, Single
Title: Smackdown Prove It Tour - Bowling Green Event
Corporate Marketer: John Deere Construction
Agency: GyroHSR

Division 10-9: Proprietary Company Event, Series
Title: Qwest Event: IP Telephony Day with Qwest and ShoreTel
Corporate Marketer: Qwest

Division 10-10: Virtual Trade Show
Title: Siemens Healthcare ARRA Virtual Conference
Corporate Marketer: Siemens Healthcare

Division 11-2: Capabilities Booklet or Brochure, Over 4 Pages
Title: Outside the Bin
Corporate Marketer: Lawson Products
Agency: Symmetri Marketing Group LLC

Division 11-6: Sample Kits
Title: Tru Vue Optium Sample Kit
Agency: FUSION b2b

Division 11-7: Product or Service Demo (Online, Video or Presentation Software)
Title: Mentor Graphics FloEFD demo
Agency: Leopard

Division 11-8: Channel Partner Engagement Program
Title: Avaya Educational Partner Program
Corporate Marketer: Avaya
Agency: Faction Media

Division 12-1: Text Ad, Single or Campaign
Title: JM Commercial Digital Lead Campaign
Corporate Marketer: Johns Manville
Agency: Faction Media

Division 12-2:  Non-video Banner (Static, GIF or Flash) Single
Title: Hytorc Non-Video Banner
Corporate Marketer: Hytorc
Agency: Stein Rogan and Partners

Division 12-3: Non-video Banner (Static, GIF or Flash) Campaign
Title: 3M Rapid Detection Flu A+B and RSV Test Banner Ads
Corporate Marketer: 3M Healthcare
Agency: Nicholson Kovac, Inc.

Division 12-6: Banner, Coordinated/Partner Ad Units
Title: Towers Watson See it Clearly Leaderboard and Square
Corporate Marketer: Towers Watson
Agency: Stein Rogan and Partners

Division 12-7: Interstitial
Title: Towers Watson See it Clearly interstitial
Corporate Marketer: Towers Watson
Agency: Stein Rogan and Partners

Division 12-8: Video Banner, Single
Title: Transformed
Corporate Marketer: John Deere Construction
Agency: GyroHSR

Division 12-9: Video Banner, Campaign
Title: DRIFIRE Video Widgets
Corporate Marketer: DRIFIRE / Optimer Brands
Agency: Maddock Douglas, Inc.

Division 12-10: Expandable Banner, Single
Title: FTI Technology Expandable Banner
Corporate Marketer: FTI Technology
Agency: Stein Rogan and Partners

Division 12-10:  Expandable Banner, Single
Title: Global Virtues Expandable Banner
Corporate Marketer: CFA Institute
Agency: Doremus

Division 12-12: Pre, Post or In-Stream Video, :15 or Under
Title: Fellowes Quick Change Pre-roll & Nuveen Night Drive Pre-roll
Corporate Marketer: Fellowes
Agency: Slack Barshinger and Partners

Division 12-12:  Pre, Post or In-Stream Video, :15 or Under
Title: Nuveen "Night Drive" Pre-roll
Corporate Marketer: Nuveen Investments
Agency: Slack Barshinger and Partners

Division 12-15: Pre, Post or In-Stream Video, Campaign
Title: Cordis SMART Control Stent Tutorial
Corporate Marketer: Cordis US
Agency: customedialabs

Division 12-16: Proximity or Location-Based Advertising
Title: Level 3 Go Local Campaign
Corporate Marketer: Level 3 Communications
Agency: Faction Media

Division 13-2: SEO (Natural Search) Program, Under 50 Keywords
Title: Fellowes Shredders 2009 SEO Campaign
Corporate Marketer: Fellowes
Agency: Slack Barshinger and Partners

Division 13-3: SEO (Natural Search) Program, Over 50 Keywords
Title: ITT NOW - Helping you navigate the US ARRA Program
Corporate Marketer: ITT Corporation
Agency: GyroHSR

Division 13-4: SEM (Paid Search) Program, Under $50,000 Annually
Title: IPC Systems SEM Program
Corporate Marketer: IPC Systems
Agency: Stein Rogan and Partners

Division 13-5: SEM (Paid Search) Program, Under $250,000 Annually
Title: Silverpop SEM Program
Corporate Marketer: Silverpop
Agency: Stein Rogan and Partners

Division 14-1: Half-Page or Under, Black & White or Color, Single
Title: Coupon
Corporate Marketer: Citizen's Against Government Waste
Agency: Sullivan Higdon & Sink

Division 14-2: Half-Page or Under, Black & White or Color, Campaign (2 or More Ads)
Title: See what you are missing
Corporate Marketer: American College of Veterinary Radiology
Agency: Stephens & Associates Advertising

Division 14-3: Full Page, B&W or Color, Single
Title: iKaryos Diagnostics Brand Campaign Solution Print Ad
Corporate Marketer: iKaryos Diagnostics Inc.
Agency: Gyro:HSR

Division 14-4:  Full Page, B&W or Color, Campaign (2 or More Ads)
Title: EFI Survival of the Fittest
Corporate Marketer: EFI
Agency: Catalyst, Inc.

Division 14-5: Heavy-Stock Insert, B&W or Color, Single
Title: What's Missing
Corporate Marketer: Summit VetPharm
Agency: Stephens & Associates Advertising

Division 14-7: Spread or Larger, B&W or Color, Single
Title: Great Taste Comes Naturally and Goes Quickly
Corporate Marketer: Meyer Natural Foods
Agency: Sullivan Higdon & Sink

Division 14-8: Spread or Larger, B&W or Color, Campaign, Series (2 or More Ads)
Title: Precisely
Corporate Marketer: Dentsply Caulk
Agency: Symmetri Marketing Group LLC

Division 14-9: Non-Standard (Gatefold, Cover-Wrap, Belly Band or Other), Single
Title: Levels the Playing Field
Corporate Marketer: John Deere Construction
Agency: GyroHSR

Division 14-10: Non-Standard (Gatefold, Cover-Wrap, Belly Band or Other), Series
Title: Tag
Corporate Marketer: Summit VetPharm
Agency: Stephens & Associates Advertising

Division 15-4: Broadcast or Satellite Radio Advertising, Campaign
Title: FINRA Radio Campaign - Education :30, Fairplay :30, Promises :60
Corporate Marketer: FINRA
Agency: Doremus

Division 15-5: Broadcast or Satellite Radio Advertising, Single Spot
Title: FINRA Radio Single - Promises :60
Corporate Marketer: FINRA
Agency: Doremus

Division 16-1:  Traditional Outdoor, Single or Campaign
Title: Knight STA Conference - Liquidity Message Campaign
Corporate Marketer: Knight Capital Group
Agency: Doremus

Division 16-2: Transit (Bus/Train), Single or Campaign

Title: Coupon Train Signage
Corporate Marketer: Citizen's Against Government Waste
Agency: Sullivan Higdon & Sink

Division 16-3: Airport Diorama, Single or Campaign
Title: Fellowes  Built to Last  Airport Diorama
Corporate Marketer: Fellowes
Agency: Slack Barshinger and Partners

Division 17-1: Mobile/Smart Phone App
Title: iPAQ Lower Extremity Solutions Toolkit
Corporate Marketer: Cordis US
Agency: customedialabs

Division 17-4:  Mobile Advertising, SMS/MMS, Short Code or Other
Title: CAGW Train Signage
Corporate Marketer: Citizen's Against Government Waste
Agency: Sullivan Higdon & Sink

Division 18-1: Video Production, Under 2:00
Title: Syniverse Technologies Syniverse NEXT Video
Corporate Marketer: Syniverse Technologies
Agency: Stein Rogan and Partners

Division 18-2:  Video Production, Under 5:00
Title: Rosco the Pipe-Sniffing Dog
Corporate Marketer: Charlotte Pipe and Foundry Company
Agency: Eric Mower and Associates 

Division 18-3: Video Production, Over 5:00
Title: Harvesting the Potential of Woody Biomass
Corporate Marketer: John Deere Forestry
Agency: GyroHSR

Division 18-4: YouTube Channel
Title: Seeing is Believing: Using YouTube to Demonstrate Makino's Technologies and Engage Audiences
Corporate Marketer: Makino
Agency: GyroHSR

Division 18-5: Video Distribution/Seeding Campaign
Title: Maxx IQ on MaxxForce TV
Corporate Marketer: Navistar, Inc.
Agency: Fathom Communications

Division 19-1: Presentations, including PowerPoint, Keynote, PDF or Flash
Title: IBM Data Centers Family demo
Agency: Leopard

Division 19-3: Electronic Newsletter, Single
Title: Actuation Pneus
Corporate Marketer: Bimba Manufacturing
Agency: McKinney|Chicago

Division 19-9: Augmented Reality
Title: Fullhouse Holiday Card & Augmented Reality Experience
Agency: Fullhouse

Division 19-9:  Augmented Reality

Title: The StraightUp Rocket
Agency: OneUpWeb

Division 20-1:  Integrated Social-Media Listening and Engagement Program
Title: Share the Experience Microsite
Corporate Marketer: Motorola
Agency: DesignKitchen

Division 20-2: Corporate Blog, Single
Title: Best Corporate Blog: Modern B2B Marketing Blog
Corporate Marketer: Marketo

Division 20-2: Corporate Blog, Single
Title: Transforming a corporate blog into a content rich provider for the B2B marketing community
Corporate Marketer: Genius.com

Division 20-5: Facebook Program
Title: "Dress to Impress" Facebook App Helps Northwestern Mutual Field Sales Offices Recruit Young Professionals
Corporate Marketer: Northwestern Mutual
Agency: Nelson Schmidt Inc.

Division 20-6: LinkedIn Program
Title: Linking Up With Customers
Corporate Marketer: CME Group

Division 20-7: Twitter Program
Title: Schoolwires Twitter Program
Corporate Marketer: Schoolwires
Agency: Stein Rogan and Partners

Division 21-2: Product PR Program, Campaign
Title: Cooking up Innovation: Hobart Bluetooth-Enabled Combi Oven Delivers High-Quality Results with the Touch of a Button
Corporate Marketer: Hobart
Agency: GyroHSR

Division 21-3: Service PR Program, Single Effort
Title: Why Complex is Good (for Business): Positioning Makino as a Leader in the Micromachining Industry
Corporate Marketer: Makino
Agency: GyroHSR

Division 21-4: Service PR Program, Campaign
Title: RecycleBank; Waste not, Want not
Corporate Marketer: RecycleBank
Agency: IAS B2B Marketing

Division 22-6: eBook
Title: The Definitive Guide to B2B Social Media
Corporate Marketer: Marketo

Division 23-1: Promotional/Incentive Program, End User/Customer/Prospect
Title: Grant Ant
Corporate Marketer: Expression Analysis
Agency: McKinney|Chicago

Division 23-4: Promotional/Incentive Program, Employees
Title: Incentives to Create Sales and Marketing Alignment
Corporate Marketer: Marketo

Division 24-2: Sports Event or Sport
Title: High School Football Poster
Corporate Marketer: INTRUST Bank
Agency: Sullivan Higdon & Sink

Division 25-4:  Business Product, Interior, Series
Title: Repackaging of Aloe-Based Skin-Care Line of Products
Corporate Marketer: Lexli International, Inc.
Agency: Maddock Douglas Inc.

Division 26-1: Posters
Title: Judy Collins Concert Poster
Agency: Paradowski Creative

Division 26-3: Calendars
Title: Capturing the Spirit of Nature
Corporate Marketer: Spirit AeroSystems
Agency: Sullivan Higdon & Sink

Division 26-4: Corporate Premium Item, Single
Title: Go Natural-Naked Apron
Corporate Marketer: Meyer Natural Foods
Agency: Sullivan Higdon & Sink

Division 27-1:  Multi-Touch Program
Title: Think FedEx First Campaign
Corporate Marketer: FedEx
Agency: Robinson & Maites

Division 27-2: Advertising, Print or Online
Title: Stein Rogan and Partners Chicken or Egg Banner
Corporate Marketer: Stein Rogan and Partners
Agency: Stein Rogan and Partners

Division 27-3: Sales Literature
Title: 101 Cliches
Agency: IAS B2B Marketing

Division 27-4: Web Site
Title: FUSION b2b Website
Agency: FUSION b2b

Division 27-6: Social Media
Title: FUSION b2b Social Media
Agency: FUSION b2b