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Kicking things off, GE CMO Beth Comstock will discuss initiatives under way at GE to better "engage" internal and external audiences worldwide. She will touch on GE's efforts to drive innovation, one of the best forms of engagement imaginable. She also will discuss digital customer communications experiments under way at the business-unit level, the Healthymagination initiative, GE's internal "Gold Standard" marketing excellence program and the re-launch of MarkNet, an online community that connects and engages GE's marketing professionals around the world.
Click here for Beth's presentation deck.
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