request.ancestors = 1,4434,5162,5164
session.lev = 4
session.chaptersite = 0
session.chapterroot = 1
session.chaptername =
session.homePageLayout = 0

“What's New In Customer and Employee Engagement at GE”  Join the discussion at Join "What's New in Customer and Employee Engagement at GE" on LinkedIn

Kicking things off, GE CMO Beth Comstock will discuss initiatives under way at GE to better "engage" internal and external audiences worldwide. She will touch on GE's efforts to drive innovation, one of the best forms of engagement imaginable. She also will discuss digital customer communications experiments under way at the business-unit level, the Healthymagination initiative, GE's internal "Gold Standard" marketing excellence program and the re-launch of MarkNet, an online community that connects and engages GE's marketing professionals around the world.


Beth Comstock, Chief Marketing Officer, General Electric Follow Beth Comstock on Twitter

Click here for Beth's presentation deck.


 

< < Back to Engage content.

Speaker's Bureau BMA BUZZ BMA Marketing Opportunities

Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Learn more >

Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
Learn more >

BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.
Learn more >