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“Engaging with Purpose”   Join the discussion at Join "Engaging All Stakeholders with Purpose" on LinkedIn

As firms seek to engage stakeholders while rebuilding from the recession, leaders must regain workforce confidence. It's time to bury mission statements and align employees under a powerful sense of organizational purpose. In an unconventional presentation, Eduardo Conrado will discuss the pivotal role marketing played in the development of Motorola's new strategic framework, while David Srere will review examples of how purpose can help leadership in a variety of organizations uncover what inspires employees about an organization, its promise and contributions to the world.

Eduardo Conrado, Senior Vice President and Chief Marketing Officer, Enterprise Mobility Solutions and Networks, Motorola Follow Eduardo Conrado on Twitter

David Srere
, Co-President and CEO, Chief Strategy Officer, Siegel+Gale

Click here for presentation deck.

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