- About Us
- Press Room
- Knowledge Center
request.ancestors = 1,4434,5162,5166
session.lev = 4
session.chaptersite = 0
session.chapterroot = 1
session.homePageLayout = 0
As firms seek to engage stakeholders while rebuilding from the recession, leaders must regain workforce confidence. It's time to bury mission statements and align employees under a powerful sense of organizational purpose. In an unconventional presentation, Eduardo Conrado will discuss the pivotal role marketing played in the development of Motorola's new strategic framework, while David Srere will review examples of how purpose can help leadership in a variety of organizations uncover what inspires employees about an organization, its promise and contributions to the world.
Click here for presentation deck.
< < Back to Engage content.
Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.