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Breakout Session 1

“Engaging Employees”  Join the discussion at Join "Engaging Employees" on LinkedIn
Can you build strong b-to-b brands without engaged employees? Some companies used to think pouring millions into external brand communications could do so, but no longer. In this session, top marketing executives from Dow Corning, GE, Avnet and W.W. Grainger will share details of highly successful employee-engagement programs—some focused on entire workforces, some focused on employee subsets, such as GE's 5,000-member global marketing team—that have generated impressive results and improved day-to-day operational delivery of their brands.

Moderator:


Randall Rozin, Global Director, Brand Management & Communications, Dow Corning

Panelists:


Meeta Kratz, Director, Segment Strategy, Government & Healthcare, W.W. Grainger


Steve Liguori, Executive Director, Global Marketing, GE Follow Steve Liguori on Twitter


Al Maag, Chief Communications Officer, Avnet Follow Al Maag on Twitter

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