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“Engaging Employees” Join the discussion at
Can you build strong b-to-b brands without engaged employees? Some companies used to think pouring millions into external brand communications could do so, but no longer. In this session, top marketing executives from Dow Corning, GE, Avnet and W.W. Grainger will share details of highly successful employee-engagement programs—some focused on entire workforces, some focused on employee subsets, such as GE's 5,000-member global marketing team—that have generated impressive results and improved day-to-day operational delivery of their brands.
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