“Engaging the Internal C-Suite” Join the discussion at
This session will focus on successful techniques senior b-to-b marketers have deployed to engage their own C-suite executives and even board directors to support and fund new strategic directions (e.g., entering new markets, launching new products or services, expanding to new regions), especially in situations where these investments are in direct and heated competition with other strongly championed uses of capital. Hear four very different but all enormously effective stories of senior-management engagement from a TBA moderator and panel.
Kathy Button Bell, Vice President and Chief Marketing Officer, Emerson
Tom Haas, Chief Marketing Officer, Siemens Corporation
Rick Pyle, Vice President of Marketing Services and Customer One, Alliance Laundry Systems
Eileen Zicchino, Managing Director and Chief Marketing Officer, JPMorgan Chase Treasury Services
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