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“Engaging the Internal C-Suite” Join the discussion at
This session will focus on successful techniques senior b-to-b marketers have deployed to engage their own C-suite executives and even board directors to support and fund new strategic directions (e.g., entering new markets, launching new products or services, expanding to new regions), especially in situations where these investments are in direct and heated competition with other strongly championed uses of capital. Hear four very different but all enormously effective stories of senior-management engagement from a TBA moderator and panel.
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