“Engaging Small-Business Buyers” Join the discussion at
Small-business customers are not easy to engage, but marketers who learn how to do so can build a very profitable business. Join Jeff Berry of the Enterprise Council on Small Business, part of the Corporate Executive Board, as he speaks with a panel of leading small-business marketers from enterprise organizations. They will share their industry experience and best practices for engaging the small-business customer. Gain their direct knowledge and gather strategies for leveraging this information and translating it into your own winning strategy.
Jeff Berry, Vice President, Enterprise Council on Small Business
Brian Burch, Director of SMB Marketing, Hewlett-Packard
Don McLoughlin, Vice President, Marketing, ADP
Gerry Singson, Senior Manager, Small Business Segment Marketing, CDW Corporation
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