request.ancestors = 1,4434,5162,5170
session.lev = 4
session.chaptersite = 0
session.chapterroot = 1
session.chaptername =
session.homePageLayout = 0

Breakout Session 4

“Engaging Small-Business Buyers”   Join the discussion at Join "Engaging Small-Business Buyers" on LinkedIn
Small-business customers are not easy to engage, but marketers who learn how to do so can build a very profitable business. Join Jeff Berry of the Enterprise Council on Small Business, part of the Corporate Executive Board, as he speaks with a panel of leading small-business marketers from enterprise organizations. They will share their industry experience and best practices for engaging the small-business customer. Gain their direct knowledge and gather strategies for leveraging this information and translating it into your own winning strategy.


Jeff Berry, Vice President, Enterprise Council on Small Business


Brian Burch, Director of SMB Marketing, Hewlett-Packard Follow Brian Burch on Twitter

Don McLoughlin, Vice President, Marketing, ADP

Gerry Singson, Senior Manager, Small Business Segment Marketing, CDW Corporation

Click arrow in media player below for audio.

Click links below for presentation decks:

< < Back to Engage content.

Speaker's Bureau BMA BUZZ BMA Marketing Opportunities

Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Learn more >

Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
Learn more >

BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.
Learn more >