request.ancestors = 1,4434,5162,5173
session.lev = 4
session.chaptersite = 0
session.chapterroot = 1
session.chaptername =
session.homePageLayout = 0

Breakout Session 8

“Engaging Sales”   Join the discussion at Join "Engaging Sales" on LinkedIn
Kevin Clancy says marketing is making what your customers want and sales is getting rid of what you make. Tom Insprucker says marketing's job is to help sales sell more but also to persuade buyers to buy more. And, he adds, to help sales separate opportunity from distraction. However you look at marketing and sales, it's clear that marketing's role is to both guide and support sales. After all, nothing happens until a sale is made. Led by one of the world's most distinguished sales force experts, this panel will zero in how marketers can better engage sales to generate better results.


Andris Zoltners, Co-Founder and Chairman, ZS Associates; Professor of Marketing, Kellogg School of Management; and co-author, Building A Winning Sales Force


Daniel Joyce, Global Sales & Marketing Excellence Leader, Automation and Control Solutions, Honeywell International

David Longmuir, Customer Discovery Leader, Owens Corning

Deb Oler, Vice President, U.S. Brand Business, W.W. Grainger

Click arrow in media player below for audio.

Click links below for presentation decks:

< < Back to Engage content.

Speaker's Bureau BMA BUZZ BMA Marketing Opportunities

Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Learn more >

Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
Learn more >

BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.
Learn more >