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Breakout Session 9

“Engaging Future Buyers (Prospects)”   Join the discussion at Join "Engaging Future Buyers (Prospects)" on LinkedIn
For business-to-business marketers, some 50% of future sales starts with the "drum beat of marketing" to engage prospects and get them to "raise their hands." Branding has its place, but without new prospects filling the funnel, salespeople will not make their quotas, sales expenses will soar, sales will suffer and earnings will be dismal. This panel of expert marketers will tell you how to find and engage prospects who buy in a predictable manner. Expect opinionated marketing professionals who create wealth for their companies. Bring your seat belts!

Moderator:


Jim Obermayer, Executive Director, Sales Lead Management Association

Panelists:


Michelle Draper, Vice President, Institutional Services Marketing, Charles Schwab


Kevin Espinosa, Channel Development Manager, Multi-Channel Marketing Group, Caterpillar, Inc. Follow Kevin Espinosa on Twitter


Mark Wilson, Vice President of Corporate Marketing, Sybase Inc.

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