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“Measuring Engagement” Join the discussion at
Who better to spell out the latest techniques for measuring audience engagement than Pat LaPointe, whose advisory firm, MarketingNPV, has worked with CMOs and CFOs of global 1000 companies for 25 years to measure and improve the payback on marketing investments? In this final session of day two, Pat will present three frameworks for measuring engagement. He will define what to measure and then show how you can track the effectiveness and value of your b-to-b marketing investments in engaging internal and external audiences.
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