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“Engaging Customers Through Blogging”
At last year's "UNlearn" conference and with the help of Live Marketing, BMA staged and videotaped a live performance of McGraw-Hill's classic "Man in the Chair" ad, which in just a year has received more than 13,000 views on YouTube, not bad for a b-to-b video. Inspired by Indium's Rick Short, Live Marketing and BMA will team up again to stage (and videotape) another engaging live performance that every attendee will want to rush home to show to colleagues, especially c-level executives who in so many firms understand social media the least but nonetheless make the rules.

Walter Pomfroy, Vice President, Marketing and Communications, Tinium Corporation

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