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“Engaging Customers by Adding Value, Not Cost"
Larger than life, Jeff Hayzlett is one of the most personally engaging CMOs—b-to-b or b-to-c—around. Whether tapping OPM (Other People's Money), defending print, talking about the ROI (Return on Ignoring) of social media, or speaking and tweeting tirelessly for his employer, Jeff has markedly changed perceptions of Kodak. Named Marketer of the Year in 2008 by BtoB magazine and winner of BMA's 2009 G.D. Crain Award, Jeff is now an author and will discuss how adding value without adding cost is one of the best ways to connect with and engage customers.
Jeffrey Hayzlett, Chief Marketing Officer and Corporate Vice President, Kodak, and author, The Mirror Test: Is Your Business Really Breathing?
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