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BMA:FWD is the young professionals arm of BMA-NYC comprised of forward-thinking  individuals ranging from recent college graduates to those who have typically been in the marketing and advertising industry for less than ten years. The organization is led by a group emerging marketers from such organizations as Google, Bloomberg, Crains and The Wall Street Journal, as well as such NYC-based agencies as Doremus and Stein Rogan + Partners.

BMA:FWD focuses on issues that affect  young marketers such as, moving up in the industry, knowing the right people and preparing to take the reigns as leaders of the marketing and advertising industry in the near future. Past events have included a roundtable discussion on the future of media hosted by Bloomberg, Google’s outlook on the future of digital marketing, a career panel hosted by The Wall Street Journal, speed networking with industry leaders, as well as several other networking events.

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On October 17th, the Business Marketing Association’s NYC young professional group, the BMA:FWD, held an event at one of the Lower East Side's prominent music venues, Arlene's Grocery.  Members listened as up and coming bands participated in the CMJ showcase including a performance from Brooklyn band, Hawk & Dove.  

After the performance the group had the opportunity to hear some inside perspective on social and digital marketing within the music scene.  The Social Media Marketing Director from Arlene’s Grocery shared key insights into his strategy to facilitate engagement with the attendees. He discussed his strategy to raise awareness of the venue and attract and retain new visitors into the venue.

The Hawk & Dove band members stopped by after their set to discuss how they leverage the various social media platforms to engage with their audience and drive retention.  They discussed their strategy on Twitter and how they engage and leverage influencers to build a deeper connection with their core audience.

All in all, a very informative and fun evening attended by more than 30 members of the FWD group. We invite you to visit the BMA:FWD facebook page to see photos from the venue and attendees enjoying the concert and the engagement.

Stay tuned for details of our upcoming 2014 events, we look forward to seeing you there!