Posts from our blog
Brand Guidelines: Sometimes Ya Gotta Cross ‘Em
Tuesday, January 3, 2012, 7:25 PM
By Nader Ashway. We’ve all heard a lot about brand guidelines, and how vital they are to the marketing success of your company. And in most cases, this is quite true. A strong brand structure can provide an incredible level of connective tissue between your company’s product or service and the consumers you have and,
BMA New York taps Sprint as Communicator of the Year
Thursday, September 29, 2011, 7:36 PM
New York—Telecommunications company Sprint Nextel Corp. was recognized today by the Business Marketing Association of New York City as its Communicator of the Year, in recognition of its “Biz 360” marketing campaign aimed at small and midsize businesses. Click here to see photos of the event. “It encompassed the age-old balance of heart, science and
What are the BMA NYC marketing plans?
Wednesday, September 21, 2011, 2:38 PM
Ned Clausen, executive director of BMA New York. BMA New York has conducted extensive brainstorming sessions to define who we are, where we want to be, what we need to do better and how to be more relevant to our members. Our goal is to surge membership growth. So we have created a marketing plan
B2B creative: The Oxymoron Awards
Saturday, September 17, 2011, 8:5 PM
By Gordon Hochhalter. I don’t want to burst your bubble, Bucky, but, with one exception, b2b award shows aren’t about recognizing great creative anymore. I was recently asked to be on a Business Marketing Association panel to discuss creative awards. Which got me to thinking about my personal prejudices concerning creativity in relation to award
The Rush to Content: The new marketing mosh pit
Thursday, September 1, 2011, 8:55 PM
By Tom Stein. This year, a new print magazine (imagine that!) titled Chief Content Officer was launched by Joe Pulizzi, founder of the Content Marketing Institute (CMI). In May, my friend Bob Evans, one of the foremost technology journalists in the world, was hired by SAP to be its chief content officer. Across the business
The Four Cornerstones of Driving Traffic
Thursday, August 18, 2011, 3:6 AM
By Nader Ashway. I recently held a garage sale (how suburban of me, eh?) and, while it was a success, it could have been much better. Definition: I didn’t sell everything I would have liked to sell. The issue, I have surmised, was not a question of our inventory or our location or our quality
Congratulations to Four BMA Board Members
Wednesday, July 20, 2011, 1:59 AM
Four of the BMA NYC Chapter’s Board of Directors were recognized in B2B’s Who’s Who in 2011… Carl Anderson, Phil Johnson and Tom Stein under Agencies: Click here to see the rest of list Tom Haas under Marketers: Click here to see rest of the list Congratulations!
Who Does What These Days?
Tuesday, July 19, 2011, 2:38 PM
By Peter Black. The traditional roles of media owners, agencies and advertisers will continue to blur over the next few years, as each focuses on generating marketing revenue streams instead of advertising dollars. This comes from Richard Willingham, CEO of motum b2b, as he spoke at a recent Association of Medical Media event. Willingham, the
Zicchino puts a premium on meeting with local Chapters
Friday, July 8, 2011, 4:42 PM
By Matthew Schwartz Eileen Zicchino, CMO for JPMorgan Chase’s Treasury Services, admits that traveling throughout the country to speak with local BMA Chapters puts a bit of a crimp in her calendar. “It’s challenging, but I’m happy to do it because I recognize how important it is for marketers to connect with each other,” said
The Opening of a Closed Mind: How I Discovered the Nascar Marketing Channel
Thursday, June 30, 2011, 4:26 PM
It started as a really stupid question. I asked Robin Johnson, the exec VP of business development at Roush Fenway Racing of North Carolina, exactly what kind of cars they race at the Daytona 500. I was at the Business Marketing Association national conference in Chicago last week. At the end of the first day, they had
