Posts from our blog
The Brave New World of Celebrity Sponsorships: What Danica Patrick and Magnus Carlsen Have in Common
Friday, April 12, 2013, 1:36 PM
By Phil Johnson. You’ve heard of Danica Patrick, right? She’s the most successful and well-known female racecardriver in the world. Driving the GoDaddy.com car for Stewart-Haas Racing, she’s an international NASCAR celebrity. Besides possessing nerves of steel, hair-trigger reflexes, and proving to be a ferocious competitor while driving at 200 mph, she’s a beautiful and
Dos and Don’ts to Beef Up Your B-to-B Advertising
Tuesday, December 4, 2012, 8:47 PM
By Nader Ashway. If you’re in a business that sells to other businesses, you know how difficult it can be. Whether you’re a small business or a global enterprise, the daily challenges of communicating can add up to quarterly headaches and annual recalibrations. But if you’re marketing as actively as you need to, then some
With the customer increasingly in control, B2B marketers best adapt
Friday, October 5, 2012, 1:41 PM
“Transformation: Now & Next” was the theme of the BMA’s Go and Grow event in New York late last month. Speakers at the conference tackled many facets of the transformations swirling throughout B2B marketing, ranging from changes in customer engagement to the rise of “Big Data.” How B2B marketers can harness these transformations is likely
The New World Of B2B Marketing
Wednesday, October 3, 2012, 2:3 PM
By Wendy Marx. If you haven’t noticed, it’s a new world today for B2B marketers who have no choice but to reinvent themselves and their organizations. That was the resounding theme of a recent BMA (Business Marketing Association )-NYC event titled Transformation: Now & Next Event, a jam-packed, high-energy conference that in itself demonstrated the
Why Join BMA?
Thursday, August 16, 2012, 3:9 AM
Watch this video of Eduardo Conrado, BMA’s Chairman, for the benefits of joining the Business Marketing Association both professionally and personally.
The 2012 Annual Global BtoB ACE AWARDS
Friday, April 20, 2012, 1:25 AM
Business Marketing Association of New York Celebrated the 30th Annual ACE Awards, Recognize the Best in Business-to-Business Creative. Best of Show Awarded to Digitas for American Express “Small Business Saturday” NEW YORK, April 19, 2012 – The Business Marketing Association of New York’s 30th Annual ACE awards presentation, held last night at the Edison Ballroom in
Doremus has been named “top agency” by BtoB Magazine
Monday, March 26, 2012, 3:42 AM
BtoB Magazine, a Crain publication, is “the magazine for marketing strategists,” and is considered the premier publication in business marketing and communications. Its “top agency” competition is based on several criteria, including new business won during the prior year, new campaigns launched, case studies from new campaigns with results reached, as well as awards, acquisitions,
BMA-NY: Marketers see budgets rise and lead-gen paramount
Thursday, February 9, 2012, 9:46 PM
By Christopher Hosford New York—B2b marketers are moderately bullish with their spending plans for this year, with very few budgetary cuts scheduled and the focus firmly on customer acquisition and online media. “It’s a relatively positive outlook for 2012,” said Bob Felsenthal, publisher of BtoB, while presenting the publication’s “2012 Outlook: Marketing Priorities & Plans”
Brand Guidelines: Sometimes Ya Gotta Cross ‘Em
Tuesday, January 3, 2012, 7:25 PM
By Nader Ashway. We’ve all heard a lot about brand guidelines, and how vital they are to the marketing success of your company. And in most cases, this is quite true. A strong brand structure can provide an incredible level of connective tissue between your company’s product or service and the consumers you have and,
BMA New York taps Sprint as Communicator of the Year
Thursday, September 29, 2011, 7:36 PM
New York—Telecommunications company Sprint Nextel Corp. was recognized today by the Business Marketing Association of New York City as its Communicator of the Year, in recognition of its “Biz 360” marketing campaign aimed at small and midsize businesses. Click here to see photos of the event. “It encompassed the age-old balance of heart, science and
