Members $55 Non-Members $75
Trust is an asset that enterprises must understand and properly manage in order to be successful in today’s complex operating environment. Unlike reputation, which is based on an aggregate of past experiences with a company or brand, trust is a forward facing metric of stakeholder expectation. The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. The firm surveyed 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government. The 2014 survey found an historic gap between trust in business and government, with business having a trust advantage in 21 of 27 markets. We’ll discuss how we as business-to-business marketers can cultivate trust among our key stakeholders.
Columbia Business School's Center on Global Brand Leadership presents:
When: MARCH 3 - MARCH 4, 2014
Where: Lerner Hall, Columbia University, New York City
BRITE '14 will bring together 500+ leaders from marketing, technology, and media to discuss how technology and innovation are transforming the ways that companies build great brands.
Speakers include CEOs and marketing leaders from: Warby Parker, Facebook, IBM, Disney, American Express, Kate Spade New York, HP, Bloomberg, The New York Times, and BuzzFeed. Topics will include: monetizing social media, native advertising and branded content , brand voice across digital and traditional channels, customer experience and happiness, the changing role of the CMO, and more. (Click here to see the full agenda)
TUESDAY, MARCH 11, 2014
(note date moved from February 27th)
What: BMANYC Forbes Forum
Where: Forbes Building, 60 Fifth Avenue, NY, NY between 12th and 13th streets
Agenda: 5:45: Guests arrive for Drinks and passed hors d'oeuvres
6:15: Presentation and roundtable:
Building the BtoB Brand Newsroom:
How Thought Leadership Content Marketing Drives Sales.
Featuring new research on the value of branded content from IPG's Media Labs. The Forbes BMA forum will feature a roundtable discussion on how innovative B2B marketers are building and expanding their story-telling capabilities for an "always-on" mobile and social media world.
Moderator: Bruce Rogers, Forbes Chief Insights Officer
7:15: Reception continues
7:30: Event ends
Click here to read about the B2B Outlook Breakfast and see photos.
Citizen’s Committee for Children believes that effective advocacy is fact-based—backed by data, budget numbers, facts and figures. We track data and report facts that affect the lives of New York City’s children to give you the information you need to be an effective advocate.
Event: B2B Rising was the "of the moment" conference for business marketing professionals in the New York area - and from around the world. This NYC event brought together a remarkable community of industry experts and influencers in pointed, provocative and invaluable discussions on Innovation, Marketing, Convergence, Technology and Creativity.
PAST EVENT: Tuesday, June 11, 2013
Rooftop View of Manhattan with GILT
Please join us for our first event of the BMA:FWD Summer Series! Our featured guest speaker Michelle Jimenez, Senior Manager of Acquisition Marketing at GILT City will speak to us with the best view of the Manhattan skyline as her backdrop. Michele will share some key takeaways to how GILT & GILT City have stood out in a crowded online luxury marketplace, excelled with their mobile strategy, she’ll walk us through some of their digital marketing strategy, and more. Come enjoy an evening of digital insights, food & drinks, and the best view of Manhattan to kick off the Summer!
PAST EVENT: Tuesday, July 16, 2013 (6:15 PM - 9:00 PM)
Crafting Beer at Chelsea Brewery Company (Chelsea Piers, Pier 59)
Hear from one of NYC’s distinguished craft breweries regarding their marketing program and how they differentiate their offering in a very crowded marketplace. Get a tour by owners and an informative talk about their marketing strategy. Followed by Beer Tasting.
August (Exact Date TBA)
NY Giants Social Experience
Hear from the social media director of the NY Giants about their overall marketing strategy and digital outreach programs to fans before, during and after games.
Learn What is to come in 2013
BtoB Magazine and BtoBonline
Executive Director, Global Digital Marketing
General Electric Company
V.P. - GBS North America Marketing
IBM Global Business Services
Chairman and Co-Founder
Union League Club of NY
39 East 37th Street
New York City
We wish to thank all those that contributed in the support of Homes for Homeless Camps. The Holiday Benfit party was attended by more people than last year. The festive atmosphere and Holiday songs made the evening joyfully for all who attended. Until next year we wish all our members and associates a blessed Holiday season.
Business marketing has been transformed in ways almost inconceivable just years ago. If anything, the marketing transformations - from technology to media to creativity - are accelerating.
At "Transformations: Now & Next," leaders of these transformations discussed what it all means in terms of immediate best practices and imminent evolutions. Attendees engaged with an amazing array of B2B's most accomplished and provocative thinkers. The New York Academy of Sciences was an extraordinary venue for this truly extraordinary event.
Click on these blog posts to read more about what was discussed at this event...
With the customer increasingly in control, B2B marketers best adapt
The New World Of B2B Marketing
Your feedback is extrememly important to us. If you were in attendance, please click here for an evaluation form of this event.
This summer we looked at innovation through a range of industries – from fashion to technology to sports; each business we explores brought a unique perspective to the series.
The series is launched with Google, as a leader in cultivating innovation in the workspace. We went behind the scenes to explore how their open culture policy has created an open forum for ideas.
* What: Lunch and Learn at Google?
* When: Thursday June 14, 2012 | 11:30 - 2:00 pm?
* Where: Google NY, 76 9th Ave.?
* How much: Free (but only 50 spots were available!)
The annual ACE Awards Presentation Ceremony was held April 18, 2012 at the Edison Ballroom. A cocktail reception with open bar and a large selection of hors d’oeuvres began at 6:00pm. The awards presentations were given over dinner.
Congratulations to all of the 2012 ACE Awards winners!
Click here to see photos from the event.
Click here to see the winners.
Praise for the BtoB Outlook Breakfast at the Union League Club...
"I thought the panel was great - there was something for everyone"
"Speakers were excellent"
" I like the topic and found the speakers very knowledgeable."
" Good speakers-I actually took notes"
" I found all of the speakers to be very interesting and future forward. American Express OPEN is an initiative that I have a lot of respect for, so it was fantastic an insider's perspective about what they are trying to achieve. I also found Nicola from Verizon's talk about trends to be very inspiring , especially in the fields of emerging media,and innovation both of which directly affect my work in social media strategy."
" I found the event extremely informative - each of the panelists provided valuable insights"
"I had a number of take away ideas after the meeting"
" They each had something significant to say. They were each high caliber"
"I found each of the panelists to provide detailed info instead of just generic industry jargon".
" I thouroughly enjoyed each speaker and thought the amount of time that they each spoke was just right for a daytime event."
"The speakers were fantastic with meaningful insights on what they face and how they solve in the changing economic, digital and social environments. I go to a lot of event and never find the need to take notes. At this breakfast I learned so much that I can apply to how we approach client business that I was constantly taking notes so I wouldn't forget all the great insights"
"It was refreshing to have such an accomplished panel of presenters"
"Excellent event. Panelists were awesome.""Strong content- ideas for tomorrow- can't ask for more."
"Info was definitely worhwhile"
"The Library seeting looked marvelous"
"The location was perfect-historical and conveniently located""The venue was great and provided a wonderful intimate setting"
"Venue was beautiful."
"Loved the venue - wish I could have spent more time browsing"
"The venue was very compfortable and coveniently located"
"The venue was outstanding. Very, very attractive space"
"The venue was just right good size, not a bad seat in the house."
"Gorgeous and accessible"