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Recommended by BMA/NYC members, these articles, papers, presentations, research reports and guides privotal issues, challenges and opportunities.

Articles
BMA-NY: Reimagining marketing at GE
By Christopher Hosford
When Steve Liguori came to General Electric Co. in 2006 as executive director-global marketing, he encountered an all-too-common in-house perception of the marketing department.

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White Papers
The 21st-century CMO: How digital marketing is driving organization transformation
By Adobe Systems Incorporated
The explosive growth of digital marketing is driving a significant organizational transformation in which chief marketing officers (CMOs) can redefine and elevate their role as never before. Today’s CMOs now have a broad set of tools to impact and optimize customer experiences and ultimately drive revenue for their company. And thanks to recent advances in closed-loop marketing, CMOs can measure and demonstrate the effectiveness of their digital marketing efforts in terms of customer acquisition, customer retention, and revenue growth.

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Research
CMO Survey Shows Optimism Rising to Highest Level in 2 Years
By The CMO Survey
Results from the January 2011 CMO Survey are in, and they’re good! This most recent fielding of the twice-annual survey queried 3,778 top marketers and found they are “more optimistic about the U.S. economy and their own companies, with company performance indicators such as revenue, profits and new jobs climbing across the board.” The CMOs said they expect advertising to gain in 2011, even traditional ads, and they are anticipating “exponential” growth in social media marketing. Read the full report and review the data tables at CMOsurvey.org.
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Presentations
Optimizing Your LinkedIn Profile to Improve SEO for Your Company
By Jessica Weil, Social Media Analyst, PJA Advertising + Marketing
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Brochures, Guides and EBooks
BMA Motivation Flyers
This PDF contains three one-page flyers describing the benefits of BMA membership, of Local Chapters and of our national Awards Programs.
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