Articles, White Papers & More
CMO Survey Shows Optimism Rising to Highest Level in 2 Years
By The CMO Survey
Results from the January 2011 CMO Survey are in, and they’re good! This most recent fielding of the twice-annual survey queried 3,778 top marketers and found they are “more optimistic about the U.S. economy and their own companies, with company performance indicators such as revenue, profits and new jobs climbing across the board.” The CMOs said they expect advertising to gain in 2011, even traditional ads, and they are anticipating “exponential” growth in social media marketing. Read the full report and review the data tables at CMOsurvey.org.
Toolbox.com/PJA Social Media Index: The Role of Social Media in Professional Brand Building and Reputation Management
By Toolbox.com and PJA Advertising + Marketing
Completed in January 2010, the fifth wave of this multi-year study of social media use was designed to gain insights from B2B executives and professionals in HR, Finance and Technology on topical issues that affect decision-making. Participants shared input on their use of social media to advance their career, its value in improving their chances as a job candidate, and what they find most valuable about social media for sharing knowledge in the workplace.
Communications in Crisis: How the economic meltdown changed the way businesses talk to customers, suppliers and the public
A research study conducted by Paul Argenti, Professor of Corporate Communication from the Tuck School of Business at Dartmouth, and presented as a webinar in conjunction with Howard Sherman, President of Doremus.
Security, Privacy and Web 2.0
By the Ponemon Institute and IBM’s Global Innovation Outlook
Based on a global survey of 3,000 consumers, this 67-page research report explores consumer attitudes toward privacy, including regional differences, the affect that the perceived value of Web 2.0 services has on attitudes, the affect of transparency in privacy policies, and distrust of traditional regulation.
Decision Dynamics 2009: Outlook and Challenges
Annual survey conducted jointly by Doremus and the Financial Times
Decision Dynamics provides a deep-dive look into C-Suite inhabitants, their outlook and challenges as well as their media and technology habits. This part of the two-part study (currently in its seventh year) focuses on outlook and challenges.
Decision Dynamics 2009: Technology and Media
Annual survey conducted jointly by Doremus and the Financial Times since 2003
Decision Dynamics provides a deep-dive look into C-Suite inhabitants, their outlook and challenges as well as their media and technology habits. This part of the two-part study (currently in its seventh year) focuses on technology and media.
B2B Twitter Research Report
B2B marketers can't afford to ignore Twitter. The popular microblogging site is not just a way to broadcast marketing messages, but also a means to engage customers and prospects in two-way conversations that were not previously possible. How are successful b2b marketers making the most of this social media phenomenon? What are they doing to manage their Twitter accounts? Who should be responsible? What kind of budget is allotted? The B2B Twitter Research Report offers the answer to these and other questions.
B2B Web Analytics Research Report
For most enterprises, responsibility for Web analytics has shifted from IT to marketing. In the hands of IT, Web analytics was a science. In the hands of marketing, it is both art and science, helping marketers understand the impact of campaigns and how users interact with websites. But what are marketers measuring? What Key Performance Indicators represent success? How are companies integrating data from multiple online channels? The B2B Web Analytics Research Report offers the answer to these and other questions.