NASCAR Daytona 500 Winner Trevor Bayne to be at "Unleash"
Trevor Bayne to drive the Avnet/BMA #16 Ford Mustang at Chicagoland Speedway
Roush Fenway Racing, the world's largest motorsports organization, has partnered with BMA and Avnet, to highlight the power of NASCAR’s motorsports marketing platform during "Unleash," the 2011 International BMA Conference, in Chicago.
Daytona 500 Winner Trevor Bayne and Roush Fenway Racing will be part of the BMA’s conference activities taking place June 1-3 at the Sheraton Hotel & Towers on the Chicago River and lakefront.
Over 500 top business-to-business marketers are expected to attend "Unleash" and will have an opportunity to meet Bayne, along with Roush Fenway Racing’s sponsorship sales team, aboard the Odyssey Networking Cruise taking place the first day of the conference on Wednesday, June 1. Just before boarding the Odyssey, "Unleash" attendees will also be able to see the Avnet/BMA car, which features a customized paint scheme that spotlights the single-race alliance between Avnet, BMA and Roush Fenway Racing.
“The excitement of NASCAR coupled with one the most famous drivers in the world makes this a unique and exciting branding experience for three premier organizations, Roush Fenway, BMA and Avnet," said Al Maag, BMA Chairman and Avnet's Chief Communications Officer. "It was an opportunity we could not pass up."
About Roush Fenway Racing
Roush Fenway Racing is NASCAR’s largest team operating seven motorsports teams: four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and three in the Nationwide Series with Edwards, Ricky Stenhouse Jr., and Trevor Bayne. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. Become a fan of Roush Fenway Racing on Facebook at www.facebook.com/roushfenway and follow on Twitter @roushfenway. For sponsorship inquiries please contact Robin Johnson at 704-720-4645.