request.ancestors = 5680,5680,5680,5680,5680,5680,5680,5680,5680,5680,5680,5680,5680,5680,5680,5680,5680,5680,5288,5395,5397
session.lev = 5
session.chaptersite = 0
session.chapterroot = 1
session.chaptername =
session.homePageLayout = 0

"Unleash Your Creativity"

If you don’t have big bucks, you’d better have big ideas, Bob Thacker routinely tells audiences. Faced with competitors who outspend OfficeMax by 2-3x, Thacker and his team have unleashed one impressive creative campaign after another, including the “Elf Yourself” viral marketing phenomenon. He credits the success of these efforts to a philosophy that big ideas can trump big budgets and that the best ideas don’t always arise in the marketing department. Learn more about how Thacker and OfficeMax unleash creativity by bringing together the best ideas from all stakeholders.

Bob Thacker, Senior Vice President of Marketing and Advertising, OfficeMax

Click here for presentation deck.

<< Back to Unleash content.

Speaker's Bureau BMA BUZZ BMA Marketing Opportunities

Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Learn more >

Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
Learn more >

BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.
Learn more >