Home > Programs > 2011 International BMA Conference > Unleash Presentations > Unleash the Power of Analytics

"Unleash the Power of Analytics"

As markets, audiences and commerce engines become increasingly instrumented and interconnected, marketing leaders are discovering the opportunities and challenges of information intensity. Today, CMOs and senior marketing executives have a unique opportunity to radically improve how they optimize and automate market processes and better utilize a wealth of client data to make smarter business decisions. In this session, John Kennedy will address how innovators are taking the guess work out of marketing and bringing new levels of value to their businesses.

John Kennedy, Vice President, Corporate Marketing, IBM 

Click here for John's presentation deck.

<< Back to Unleash content.