Home > Programs > 2011 International BMA Conference > Unleash Presentations > Unleashing a Global Powerhouse Brand In the US

"Unleashing a Global Powerhouse Brand...In the U.S."

America has faced tough straits of late: a financial crisis, recession, high unemployment and big infrastructure and healthcare needs. Siemens, a global engineering firm, had answers, but to the U.S. public Siemens was almost invisible. Its new brand campaign set out to change that by showing business leaders and policy makers all the things Siemens is doing now…and in America. Using a fully-integrated, multi-channel approach, the company's "Answers" campaign tells the story about Siemens past and present and how it's helping write the story of America's future.

Co-presenters:


Tom Haas, Chief Marketing Officer, Siemens Corporation 


Bill Stabile, Senior Director, Brand & Marketing Communications, Siemens Corporation

Click here for presentation deck.

PART ONE:
 

 

PART TWO:

 

<< Back to Unleash content.