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"Unleash Your Innovation"
What does more to assure future company growth and prosperity than innovation? Smart innovation, as in products and services that customers will want to buy at premium prices and recommend to others. Hear how GE, National Starch, IBM and Deutsche Telekom North have unleashed profound innovation processes inside their cultures. Learn how these companies, and others, approach and define innovation, how they generate and qualify big ideas, what tools they use, how they manage risk and how they deploy social networks to stoke innovation.
Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.