A recent Technology Services Industry Association survey found that 68% of companies don’t know or can’t measure the ROI, if any, from their investments in social media. Most marketers have been focused on finding the right tools when in reality it the approach that is the problem. There are numerous approaches that could deliver ROI from Social Media depending on your organization. In this session the moderator and panelists will discuss ways they have unleashed the power of social media but with an eye toward a good return on investment.
Paul Dunay, Chief Marketing Officer, Networked Insights; former Global Managing Director of Services and Social Marketing, Avaya; and author of Facebook Marketing for Dummies, Social Media and the Contact Center for Dummies and Facebook Advertising for Dummies