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"Unleash Your Purpose"

At “Engage 2010,” Motorola’s Eduardo Conrado and Siegel & Gale’s David Srere argued (quite persuasively) that it’s time to bury mission statements and align employees under a powerful sense of organizational purpose. Since last June, as Motorola has split into two firms, Motorola Solutions has rebranded internally and externally on the following core purpose—to “innovate to mobilize and connect people in the moments that matter.” Taking up where Eduardo and David left off, Gary Van Prooyen will describe the development, launch and initial results to date from this effort.

Gary Van Prooyen, Sr. Director of Global Brand & Creative, Motorola Solutions 

Click here for Gary's presentation deck.

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