"Unleash Your Sense of the Workplace: Breaking Through the Work and Home Life Blur"
Work is no longer performed in a time or space. It is now a state of mind. Technology, performance pressure and a 24/7 global economy have removed the boundaries that once distinguished being at work from being at home. An upside is that decision makers are engagement-ready more hours of the day, days of the week and weeks of the year. A downside is that attention spans are more fragmented and elusive than ever. This distinguished panel will explore the dynamics of "weisure," the convergence of working and homeing, and its impact on b-to-b marketing.