Read the latest articles from BMA BUZZ.
BtoB named BMA Chair Kathy Button Bell, VP-CMO at Emerson Electric Co., as Top Marketer of 2013 at its annual BtoB's Best luncheon in New York last week. Read more.
In an interview with BtoB, BMA Board member Rick Segal discusses the changes and challenges facing the b2b marketing industry. Read more.
According to a report recently published by UK-based digital agency Omobono and in conjunction with the Business Marketing Association (BMA), the top three priorities for effective B2B digital marketing – particularly in the US – includes strengthening thought leadership, deepening customer relationships and raising brand awareness. Read more.
BtoB magazine's annual "BtoB's Best" report brings together the best and the brightest marketers in b-to-b. Five BMA Board members were honored this year, including BMA Chair Kathy Button Bell, Vice President, Chief Marketing Officer, Emerson; BMA Immediate Past Chair Eduardo Conrado, Senior Vice President and Chief Marketing Officer, Motorola Solutions, Inc.; BMA VP Thought Leadership George Stenitzer, Vice President of Corporate Marketing and Communications, Tellabs; BMA Director Phil Clement, Global Chief Marketing and Communications Officer, Aon Corporation; and BMA Director Linda McGovern, Vice President of Marketing, USG. This year's honorees were recognized at an awards luncheon Nov. 13 in New York. Read more.
To reinforce its vision of delivering relevant content, studies and research to help business-to-business (b2b) marketers advance their education and improve their skills, the Business Marketing Association (BMA) has announced a strategic alliance with the FORUM: Business Results Through People. Read more.
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Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support? BMA is here to help. We offer a full year of membership in our new Young Professionals Program at a reduced membership fee. This program is available only to new members and membership renewals who meet the criteria. Click here for details and to join now!
Local BMA chapters are constantly on the look out for guest speakers for events and to share best practices about B-to-B marketing. On the flip side, a growing number of B-to-B marketing executives are ready to share best practices with their peers. The BMA Speakers Bureau serves as a marketing vehicle for both sides of the table. Click here for details.
UPCOMING MARKETING EVENTS
BMA Southern California Chapter "5th Annual Toy Drive"
BMA Colorado Chapter Keynote Meeting: SIX C'S OF CUSTOMER-CENTRIC MARKETING & SALES PIPELINE - NO FISH STORY
Embassy Suites Denver Downtown, 1420 Stout St, Denver, CO 80202
BMA Colorado Chapter Seminars: STRENGTHSFINDER: HOW TO MAXIMIZE YOUR GREATEST INVESTMENT
Burns Marketing, 1444 Wazee St, Ste. 222, Denver 80204
BMA Chicago Chapter Young Professionals Event: Selling Your Ideas by Creating and Giving Engaging Presentations
Tribeca Flashpoint Academy, 28 N Clark St., Chicago, IL
BMA Minnesota Chapter Event: The Mix – a B2B Marketing Mixer
Amore Victoria, 1601 West Lake Street, Minneapolis, MN 55408
BMA Minnesota Chapter Event: THE MIX: A B2B MARKETING MIXER
Amore Victoria (in Uptown) 1601 West Lake Street Minneapolis, MN 55408
BMA Colorado Chapter YOUNG PROFESSIONALS ANNUAL UGLY SWEATER MEET-UP
Brothers Bar in LoDo, 1920 Market Street, Denver, CO 80202
BMA Colorado Chapter DECEMBER MEET-UP
1745 Wazee Street, Denver 80202
BMA Chicago Chapter Marketing Innovators Luncheon Seminar Content Marketing Strategy That Converts
City Winery, 1200 West Randolph Street, Chicago, IL
BMA Milwaukee Chapter Holiday Soiree
Milwaukee Community Sailing Center 1450 N. Lincoln Memorial Drive Milwaukee, WI 53202
SoCal BMA - NEXT | Young Professionals "Holiday Mixer & Toy Drive" (final collection day)
Molinos Coffee - 3660 Mission Inn Avenue - Riverside, CA 29501
BMA Carolinas Chapter Event: The Best of B2B Marketing Panel and Holiday Dinner
Chima Brazilian Steakhouse, 139 South Tryon Street Charlotte, NC 28202
BMA NorCal Chapter 2nd Annual Holiday Social
Palomino Restaurant & Bar, 345 Spear St., San Francisco, CA 94105
BMA Chicago Chapter Breakfast Seminar Data Driven Marketing
Aon Center, 200 E Randolph St., Chicago, IL