Leadership Platform

Inform, Engage, Inspire

1. INFORM
Develop innovative programs, content and community to foster member participation, sharing and dialogue

• More content, more programs, more ideas
• BMA works to increase the importance, impact and value of marketing in businesses worldwide
• Drive balance between traditional tactics and new approaches
• Introduce new programs that leverage members “real-world” expertise and experience

2. ENGAGE
Increase BMA membership and expand internationally

• Power of BMA is our membership
• Get involved -move talent, expertise and resources to action for the organization
• Share all ideas, across chapter, languages and borders
• Establish forums for sharing, learning and collaborating

3. INSPIRE
Establish BMA as the premier professional organization for marketing communications excellence

• Develop education and training programs for marketing professionals that creates competitive advantage for all businesses and organizations
• Provide best-in-class” advice, presentations, programming and know how
• BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: Customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marketing communications, and analytics
• Increase thought leadership opportunities and platforms for “what’s next” in communications