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Leadership Platform

Inform, Engage, Inspire

Develop innovative programs, content and community to foster member participation, sharing and dialogue

  • More content, more programs, more ideas
  • BMA works to increase the importance, impact and value of marketing in businesses worldwide
  • Drive balance between traditional tactics and new approaches
  • Introduce new programs that leverage members “real-world” expertise and experience

Increase BMA membership and expand internationally

  • Power of BMA is our membership
  • Get involved -move talent, expertise and resources to action for the organization
  • Share all ideas, across chapter, languages and borders
  • Establish forums for sharing, learning and collaborating

Establish BMA as the premier professional organization for marketing communications excellence

  • Develop education and training programs for marketing professionals that creates competitive advantage for all businesses and organizations
  • Provide best-in-class” advice, presentations, programming and know how
  • BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: Customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marketing communications, and analytics
  • Increase thought leadership opportunities and platforms for “what’s next” in communications