“If you build it, they will come.” The same sentiment that worked for Kevin Costner in a cornfield in Iowa also worked for a hungry group of industrial marketers in Milwaukee 90 years ago.
Since that first meeting in June, 1922, when a small group of advertising professionals formed the National Industrial Advertising Association, the organization has since grown into the 2,450-member strong Business Marketing Association.
The Business Marketing Association: 90 Years of Inspiring B2B Marketers tells the story of how the specialty of business-to-business marketing came to be and how it has evolved over nine decades. Enhanced by full-color captioned images, the coffee-table style book includes a brief overview of the different eras of the BMA legacy and looks toward the future of the association and the profession.
BMA has made the book available for purchase for $19.00 (including shipping and handling) for 1-49 copies and $10.00 for orders of over 50 copies (shipping and handling NOT included for orders of 50 or more).
Click here to order The Business Marketing Association: 90 Years of Inspiring B2B Marketers.