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GROW Breakout Sessions

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Breakout Sessions (audio only):

MORNING BREAKOUT SESSIONS

Session 1 - "Delivering GE’s Customer Promise: Differential Value Proposition (DVP) Case Studies and Learning"
Speakers: Karen Dougherty, Director, Value Creation, GE
Jerry Alderman, CEO, Valkre Solutions, Inc., and co-author, Winning with Customers: A Playbook for B2B and Beyond Six Sigma: Profitable Growth through Customer Value Creation
Panelists: Mitch Higashi, Head of Health Economics and Outcomes Research, GE Healthcare
Fritz O'Connor, Director, Marketing Strategy, GE

Session 2 - "From Advertising to Apps to Activation: Mobile’s on the Move in the B2B Mix"
Moderator: Tom Stein, President and Chief Creative Officer, Stein + Partners Brand Activation, and National BMA Board member
Panelists: Jordan Greene, Principal/Mobile Media, Mella Media
Bill Stolpe, Director of World Wide Marketing Programs & Digital Marketing, IBM
Jason Young, CEO, Crisp Media

Session 3 - "Why Should Consumer Brands Have all the Fun? Game Development for B2B Brands"
Moderator: Phil Johnson, Chief Executive Officer, PJA Advertising + Marketing, BMA New York Chapter Board member
Panelists: Catherine Derkosh, Marketing Communications Director, Siemens Industry, Inc.
Amy Shah, Vice President of Marketing, TE Connectivity
Steve Curran, Founder, Pod Digital Design

Session 4 - "Exposure to Closure: The ABCs of Demand Management"
Moderator: Mac McIntosh, Partner, Acquire B2B
Panelists: Kevin Espinosa, Social Media Marketing Manager, Caterpillar Inc.
Maria Pergolino, Senior Director of Marketing, Marketo
Matt Preschern, Vice President, North American Demand Programs, IBM

Session 5 - "Show Me the Money: Turning Customer Insights into Commercial Growth"
Moderator: Erik Long, Principal, ZS Associates
Panelists: Mike Cerilli, Vice President, Marketing, Navistar
Joshua Rossman, Senior Director, NPS, Marketplaces, eBay
Dr. Adrian Rantilla, Manager, Enterprise Insights & Analytics, Deere & Company

AFTERNOON BREAKOUT SESSIONS

Session 1 - "Creating Customer Conversations That Win: How to Implement a Successful Sales Enablement Strategy"
Moderator: Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions, and author, Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solutions, and Close More Deals and Customer Message Management: Increasing Marketing's Impact on Selling.
Panelists: Ken Powell, Vice President, Global Sales Enablement & Learning, Sunguard
Tracey S. Fanelli, Senior Vice President of Marketing and Communications, Wells Fargo
Todd Sims, Senior Director, Communications, Omnicell

Session 2 - "Ignite the B2B Pipeline with Account-Based Marketing"
Moderator: Lauren Goldstein, Vice President, Strategic Planning, Babcock & Jenkins
Panelists: Andrea Ogg, Senior Marketing Manager - Integrated Marketing, CenturyLink Business
George Stenitzer, Vice President of Corporate Marketing and Communications, Tellabs

Session 3 - "Grow Your Pricing Power"
Moderator: Tim Smith, PhD, Managing Principal, Wiglaf Pricing, and author, Pricing Strategy
Panelists: Lee Halverson, Director of Pricing, W.W. Grainger
Kerry Nedic,CPP, Director of Pricing and Technical Support, Emerson EGS Electrical Group
John Suparman, Pricing and Value Proposition Manager, PPG Industries - Fiber Glass

Session 4 - "Leveraging Customer Intelligence and Dashboards to Analyze, Optimize and GROW"
Speakers: Sam Eidson, Partner, 90octane
Thad Kahlow, CEO, BusinessOnline

Session 5 - "Generating Demand Person by Person: What's New and Working in Face-to-Face Marketing"
Moderator: John Obrecht, Editor-in-Chief, BtoB and Media Business magazines, Crain Communications Inc.
Panelists: Carrie Freeman Parsons, Vice Chair, Freeman
Gene Hall, Director, Enterprise Segment Marketing, Cisco
Tony Lorenz, Founder, bXb Online

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