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Keynote Presentations (audio/video):
"Become a B2B Marketing Superstar with Social Media Lead Generation" - Download PDF
Speakers: Kipp Bodnar, Inbound Marketing Strategist, HubSpot, and co-author, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Jeffrey Cohen, Social Strategist, Radian6, a salesforce.com company, and co-author with Bodnar, The B2B Social Media Book
"Ideas that Grow"
Moderator: Christoph Becker, Chief Executive Officer/Chief Creative Officer, gyro
Panelists: David Korchin, Senior Partner, Group Creative Director at OgilvyOne Worldwide
Evelyn Neill, Executive Creative Director, Doremus
Jennifer Wood, Group Creative Director, Euro RSCG
"Ending the War Between Sales and Marketing" - Download PDF
Speaker: Neil Rackham, the “Professor of Professional Selling,” developer of the SPIN selling system and author, Rethinking the Sales Force.
"The Art of Changing Minds, Hearts and Actions" - Download PDF
Speaker: Guy Kawasaki, author, blogger and tech visionary; founder of Garage Technology Ventures, former chief evangelist, Apple; contributing writer, American Express Open Forum; and author, Enchantment: The Art of Changing Hearts, Minds and Actions and What the Plus?
"Status Quo Beatdown: Defeat Your Biggest Competitor in Marketing and Sales" - Download PDF
Speaker: Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions, and author, Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solutions and Close More Deals and Customer Message Management: Increasing Marketing's Impact on Selling.
"Changing B-to-B Practices through the Decade of Social"
Speaker: Ralph A. Oliva, Executive Director, Institute for the Study of Business Markets
"Tell the Truth" - Download PDF
Jonathan Salem Baskin, author, Tell the Truth: Honesty is Your Most Powerful Marketing Tool
"Social/Viral: The Next Great Corporate Communications Weapon To Drive Growth" - Download PDF
Lisa Burns, Director, Corporate Marketing & Branding, Corning Incorporated
John Mannion, Executive Vice President, Director of Client Relations, Doremus
"Pre-Commerce and the Future of Social Commerce" - Download PDF
Bob Pearson, Chief Technology & Media Officer, WCG, and author, Pre-Commerce
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