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Grow Keynote Presentations - Day 3

Title Sponsor:

Keynote Presentations (audio/video):

Day 1 | Day 2 | Day 3

"Driving Business Growth Through Global Brand Activation"
Moderator: Joel Harrison, Editor, B2B Marketing
Panelists: Robert Moody, Regional Marketing Director, Pfizer Animal Health, Global Poultry
Jeff Young, President, Bader Rutter and Associates (BBN USA)
Rodger Jones, Strategic Planning Director, IAS b2b Marketing (BBN UK), BMA's 2011 Agency of the Year

"Differentiating the Purchase Experience – Driving Growth by Challenging Customers" - Download PDF
Speaker: Matthew Dixon, Managing Director, Corporate Executive Board, author, The Challenger Sale

"Growing Before Growth" - Download PDF
Speakers: Saga Shoffner, Vice President, Global Marketing Communications, O-I
Evelyn Neill, Executive Creative Director, Doremus

"Insights, Strategy, Growth: How GE Fleet Combined Marketing Fundamentals and Digital Communication To Rejuvenate Its Business" - Download PDF
Speakers: Peter Krieg, President & Chief Executive Officer, Copernicus Marketing Consulting & Research, and author, Your Gut Is Still Not Smarter Than Your Head, Counterintuitive Marketing, and Market New Products Successfully Using Simulated Test Marketing
William Whymark, Vice President, Customer Intelligence, GE Capital

"London Calling: Current Themes, Trends and Challenges in European B2B Marketing" - Download PDF
Joel Harrison, Editor, B2B Marketing

"Essential Business Lessons to Lead, Drive Change and Grow" - Download PDF
Jeff Hayzlett, former Chief Marketing Officer, Eastman Kodak, and author, The Mirror Test and Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits.

Day 1 | Day 2 | Day 3

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