Business marketers already are submitting work to the annual BMA B2 Awards program, packaging their creative with 900-character descriptions that judges will review to determine the best in 29 different categories. The deadline is March 13, and competition is expected to be stiff.
The number of entrants has jumped from 500 in the inaugural 2010 competition, and organizers expect the program to attract more than 800 submissions this year. Global entries are on the rise.
Winning isn’t all about having a pretty face. The program recognizes both style and results. Marketers, agencies and other providers are invited to submit everything from global brand campaigns to product launches and employee outreach.
BMA is also soliciting judges, highly credentialed individuals who will take the time to review their peer’s work and pronounce the victors. Recognition will take place at the 2013 BMA Conference in Chicago, May 29–31.
Past winners and the creative that brought home the prize can be found here.
One timely example: A poster that gyro produced to promote a healthy workplace at Kimberly-Clark shows a man in a business suit, temple-ing his fingers and looking quite serious despite the fact that he wears a sweatband and a nose plug. The poster won top honors in its category last year, and the headline resonates today.