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BLAZE - Day 1 - Wednesday, May 29

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Agenda - Wednesday, May 29    Agenda - Thursday, May 30    Agenda - Friday, May 31

May 29-31, 2013
Sheraton Chicago Hotel & Towers
301 East North Water Street
Chicago, IL  60611
BMA has negotiated a special room rate at the Sheraton Chicago Hotel & Towers of $229/night, 5/26-5/31. If you wish to extend your stay over the weekend (5/31-6/2), the rate will be $359/night. Click here to reserve your room.

Title Sponsor:

Day 1: Wednesday, May 29

Wednesday sponsor:

9:00 a.m. - 11:00 a.m.
Pre-Conference Session

11:00 a.m. - 11:45 a.m.

12:00 p.m. - 12:05 p.m.
Opening Video

12:05 p.m. - 12:30 p.m.

Opening Remarks


Eduardo Conrado, Senior Vice President and Chief Marketing Officer, Motorola Solutions and National BMA Chairman, 2012-2013

Russell Glass
, CEO, Bizo

Hugh Wiley, Publisher, Bloomberg Business Week

12:30 p.m. - 1:00 p.m.
Scene-setting Remarks

"The Expanding Role of Marketing in B2B Organizations"

Many believe that b2b marketing is entering a new golden age, with marketers being asked to take on bigger and bigger roles within their organizations. Marketing is more likely to have a “seat at the table,” seems to be better aligned with sales than ever and appears to be increasingly influential with IT, HR, R&D/innovation, finance, the C-suite and board directors. Hear the top line results of an exclusive BMA-Forrester Research study examining the reality and scope of this perceived trend.


Kathy Button Bell, Vice President, Chief Marketing Officer, Emerson
and National BMA Board member

Laura Ramos, Principal Analyst, Forrester Research

1:00 p.m. - 2:00 p.m.
Panel Session

"The B2B Agenda: What Is (and What Should Be) on the Minds of Forward-Looking B2BMarketers"

To set the stage for what lies ahead, Fred Wiersema will highlight key insights from a tone-setting exploration by ISBM’s B2B Leadership Board of the b2b agenda. This qualitative study weaves together the experiences and perspectives of more than 100 movers and shakers from both practice and research. Fred’s story lines, and the trends that drive them, will provide vivid testimony of the momentous transition under way in b2b marketing. Joining Fred to discuss associated challenges, opportunities and imperatives will be three leading-edge CMOs.


Fred Wiersema, Customer Strategist, Chair, B2B Leadership Board, Private Practice,
ISBM-Penn State


Kathy Button Bell, Vice President, Chief Marketing Officer, Emerson and
National BMA Board member

Malcolm Frank, Executive Vice President, Cognizant Technology Solutions

John Jacko, Vice President and Chief Marketing Officer, Kennametal Corporation

2:00 p.m. - 2:30 p.m.

Networking Break

2:30 p.m. - 3:30 p.m.
Fireside Chat

"B2B Is The New B2C: What Consumer Trends Sweeping Through the B2B World Mean for You"

Innovation waves that began in the consumer retail world are now crashing onto b2b shores., hiring a consumer internet team,, Google Shopping for Suppliers, and eBay's Business/Industrial category are all harbingers of what's to come. Is your b2b pricing strategy at risk and what can you do about it? What will happen to your existing channels, and should you de developing deeper relationships with your end customers? This fireside chat will address these and other pertinent questions.

Scot Wingo, CEO, Founder, ChannelAdvisor

Charlie Peters, Senior Executive Vice President, Emerson

3:30 p.m. - 4:15 p.m.

"From Big 4 to Biggest 1: How Deloitte Came Together to Stand Apart"

Brian Resnick
, Global Brand & Visual Identity Leader, Deloitte

4:15 p.m. - 4:45 p.m.
Networking Break

4:45 p.m. - 5:45 p.m.
Firestarter Session #1

"Howl With Your Wolf Pack: Mobile Sales Enablement for Your Road Warriors"

Your sales people are out there telling your company's story, capturing new leads and managing projects. Don't let them be one-man wolf packs. Learn how to make your sales teams more productive by using mobile to improve content delivery, enhance collaboration and deepen connections.

Elton Mayfield, Partner, ER Marketing

Greg Olson,  Founder, Growl 

Speaker #3 / Session Title TBA

Speaker #4 / Session Title TBA

5:45 p.m. - 5:50 p.m.
Intro to Odyssey Cruise

5:50 p.m. - 6:30 p.m.
Depart for Odyssey Cruise ship dock

6:30 p.m. - 9:30 p.m.
Networking Cruise on the Odyssey

Responding to requests for more networking, we are including an exciting three-hour networking event for a return engagement on the Odyssey Chicago, a sleek Lake Michigan cruise ship that docks at the Sheraton and will hold all Blaze attendees on four decks. We will board the Odyssey starting at 5:30 p.m., then proceed down the Chicago River, through the locks and onto Lake Michigan for the cruise. At 9:00 pm, the Odyssey will dock at Navy Pier, and attendees can stay on board or disembark to enjoy Chicago's fine restaurants and many other attractions. Food and libations? Count on it! Many thanks to our Presenting Sponsor, The Business Branding Network.

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