Global Tour to Visit Eight Major Cities Across Three Continents, Showcase Business-to-Business Growth
BMA has announced the schedule for the next iteration of its global conference event series, this year titled B2B Rising. Following the hugely successful 2012 Go and Grow roadshow series, B2B Rising will be visiting even more cities to reach marketing professionals across the business-to-business (B2B) spectrum.
Each B2B Rising conference will cover diverse topic areas including technology, creativity, content, mobile and analytics. With the B2B sector today comprising more than 50% of the U.S GDP, B2B Rising is designed to help B2B marketers share and learn from each other about effective strategies, tactics and creative ideas for growing their respective organizations.
“B2B is growing at an unprecedented rate with greater talent, more resources, and limitless sources for innovation,” said Thomas Stein, CEO (Americas) at Stein IAS. “As a result, marketing professionals are facing mounting pressures to be the best, brightest and most creative in their field. B2B Rising will meet these challenges head on and provide proven and effective ways for marketing professionals to stand out in today’s changing communications landscape.”
B2B Rising will reach marketing professionals in more cities with compelling and impactful agendas, industry leading speakers and opportunities for networking and professional development.
With its first highly successful event in Kansas City on May 14, the B2B Rising tour will also include stops in:
Phoenix: August 22, 2013
Denver: September 2013
New York City: September 18, 2013
London: October 2013
St. Louis: October 3, 2013
Milwaukee: October 10, 2013
Dubai: October 30, 2013