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Back to school: Loyola offers digital marketing certification

BMA Chicago partnered with Loyola University Chicago to develop a digital certification program for mid-career marketing and communications professionals. The first course will begin on October 28.

“The digital world is moving quickly,” says Marla Schrager, executive director of BMA Chicago. “A lot of our members were not in school when the digital transformation began, but we’ve been learning on the job. This course takes the education portion of our mission to a higher level.”

BMA Chicago President Jason Ferrara discusses the certification program.

The syllabus does not include a textbook. Instead, the course relies on discussions with faculty and practitioners from companies including Google, IBM, Ogilvy and Leo Burnett.

Those conversations explore everything from Big Data to social media and mobile marketing. No more than 40 marketers can register for the program. It includes a full-day workshop in which students develop solutions to real-world challenges.

Participants earn a certificate from the Quinlan School of Business at Loyola University Chicago. BMA members receive 15% off registration, paying $2,868 for the week.

“We’d like to continue to offer this a couple of times a year,” Schrager says.

For more information, visit the BMA Chicago website.

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