Marketing campaigns for Accenture and Aon took home top honors Tuesday night when BMA Chicago hosted its annual Tower Awards Bash.
The campaigns faced stiff competition. Interest in the competition reached a record high, with more than 420 entrants in 24 categories.
Judges recognized Accenture’s High Performance Delivered” campaign. Accenture earned the Best in Show award for a digital advertising campaign that targeted the C-suite through traditional web, social and mobile channels.
The Accenture campaign highlights the business advantages that it delivers to its clients. It puts the achievements of high profile partners like Starwood Resorts and Warner Bros. front and center. The campaign helped deliver 83 million impressions and almost 100,000 visitors to Accenture.com.
Aon snagged the People’s Choice award with its “Pass It On” campaign. The communications vehicle used three Manchester United soccer balls to unite workers spread across 200 offices and 63 countries.
MU legends kicked off the campaign at Old Trafford football stadium. They sent the balls around the globe. Aon encouraged employees to engage with the campaign digitally and to organize events as the balls made their way to their communities. Video and photographs documented the journey.
The results: 780 events, more than 7,500 images and 160 videos — and an Aon marketing team with deeper insight into the way that its constituents interact with digital content.
Other high profile client winners included CDW, Dentsply, Emerson, Herff Jones, Ingredion, Jones Lang Lasalle, USG among others. The top three agency award winners of the evening included gyro with four Gold (12 total): Slack & Company with three Gold (seven total) and TBWA/Chia/Day with two Gold (seven total).
“We were inspired by the quality work submitted by each organization,” said Jeanine Gaffke in a statement. Gaffke serves as BMA Tower Awards board chair and is head of global marketing and brand at Sealed Air. “The b-to-b marketing industry is proving its value as a creative, strategic driver of businesses.”