WOM: BMA Middle East grows membership
Business marketers in the Middle East have been talking about BMA since a regional chapter launched in May. Their conversations have helped grow a 40-member organization with representatives from companies including 3M, BPA Worldwide, Elcome International, Gyro, Jack Morton Worldwide and Pixelhunters.
By Christopher Hosford for BtoB
The accelerating pace of change, the need for collaboration and quickly evolving marketing skill sets make this the best time to be a b2b marketer, according to presenters at the Business Marketing Association of New York's B2B Rising conference.
More than 150 Denver-area marketers attended the regional B2B Rising conference organized by BMA Colorado. The Sept. 19 event featured a panel of industry innovators who spoke about the benefits of collaboration.
By Stephanie Schwab, principal-Crackerjack Marketing
We've all learned by now that content in its many forms - blogs, video, social media, even podcasts - is highly valued by customers and search engines alike. But does your content strategy extend far enough to attract the customers you want? It's not enough to create content solely focused on your niche or core corporate topic.
In the digital age, message still trumps medium, says Walter Ruckes, VP-sales and channel engagement at marketing firm BI Worldwide. And marketers who shape their messages with an understanding of behavioral economics in mind have an advantage. Ruckes will discuss the application of behavioral economic theories to B2B marketing at the upcoming Milwaukee B2B Rising conference.
Marketers have lost confidence in their ability to keep up with digital innovation, according to new research from Adobe. They need to break out of the slump. "The opportunity for marketers is too great to let uncertainty slow them down," said Ann Lewnes, CMO-Adobe, in a statement. Marketers who train staff and make digital investments also position their companies for success.