Emisare took home Best of Show and top honors at the ProAds Awards gala, a BMA Carolinas event held last month. The Greensboro, N.C., agency created a series of print advertisements for the biannual High Point Market. The tradeshow draws 45,000 home furnishings professionals to North Carolina each year.
The print advertisements appeared as part of a campaign to drive event attendance. Attendee surveys revealed that buyers come to North Carolina to discover new and innovative ideas, so the campaign underscored creativity, writes Scott Williams, president-Emisare.
“The “Inspirations” campaign celebrates that moment when a great, new idea first emerges into one’s consciousness, thereby reminding retailers and designers of what they like most about Market,” he wrote. The Fall 2013 market achieved a 2% lift in the number of registered buyers.
Jackson Marketing Group, an agency based in Greenville, S.C., earned Best of South Carolina with its work for client BNSF Railway.
Another Greenville company, VantagePoint Marketing, received the Allen Barney Agency of the Year award.
PreGel AMERICA, a company based in Concord, N.C., became Corporate Marketer of the Year.