Executive Leadership Research Studies conducted by The Forum: Business Results Through People

Knowledge is Power: Research Offers Companies Valuable Data, Solutions

Rigorous research is the hallmark of The Forum: Business Results Through People (The Forum). Since 2002, The Forum has conducted and published a vast library of valuable information examining how individual skills and talent are the major contributors to a business’s overall financial success. Some of the most significant research conducted by The Forum includes the following reports, with executive white papers developed from many of them:

Awards Selection Study Phase I: Preliminary Insights From Managers

This study addresses the role of cash and non-cash reward systems in corporations to provide a better means of determining when to use which type of award system (December 2005). READ MORE>>

Building Human Value Connections at Work: Best Practices from Great Places to Work

This study sets out to identify companies who foster strong human value connections and conduct in-depth interviews with high-level managers to ascertain best practices.  Our objective is to uncover the key dimensions regarding what organizations do to build meaningful communities and enhance employees’ lives by actively generating strong interpersonal connectivity (January 2011).  READ MORE>>

Employee Enrichment: An Approach to Leadership and Management that Serves Employees

The ongoing economic malaise places a great deal of stress on employees. Organizations, already struggling to cope with the economy, find themselves under additional pressure to counteract the insecurity and economic difficulties that employees face.  While there has been a long history of management literature that addresses the ways organizations add value to the lives of employees, there has never been a greater need for making that a priority. In this paper we set forth the idea of employee enrichment – a genuine attempt to enhance the lives of employees beyond the normal compensation of wages and benefits (January 2011).  READ MORE>>

Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees

This comprehensive research study is produced by The Forum: Business Results Through People and the Performance Improvement Council of the Incentive Marketing Association. Among other valuable insights, the research paper explains how to view Employee Lifetime Value (ELTV) through a Customer Lifetime Value (CLTV) lens via seven key constructs. Using CLTV as a guide to better understand and assess ELTV, business managers and HR personnel can glean ever deeper insights into the one true factor that determines ultimate organizational success: people (December 2007).  READ MORE>>

Employee or the Company: The Relative Importance of People versus the Company Brand on the Customer Experience, The

The study, authored by Forum Academic Director Dr. Frank Mulhern of Northwestern University, predicts a return to more direct customer contact and less reliance on mass media advertising (October 2010).  READ MORE>>

Engaging Virtual Employees: Innovative Approaches to Fostering Community

Much of what has been written about virtual employees deals with operational considerations – technologies for workflow management, communications platforms and administrative oversight. In contrast to these operational considerations, the Forum set out to explore ways that organizations deal with the people side of virtual employees. This research investigates the ways that organizations counteract the downside of the virtual workplace, and simultaneously foster the development of social connectivity.  Further, we pay particular attention to how trust, respect and empowerment can be cultivated remotely. Our approach is to identify managerial practices, technologies and other mechanisms organizations use to foster meaningful communities and a sense of belonging among workers who are not physically together. (March 2012)  READ MORE>>

Internal Marketing Best Practices

This study analyzed attempts by a dozen diverse companies to integrate their external and internal marketing practices (2006).  READ MORE>>

Leadership and the Performance of People in Organizations: Enriching Employees and Connecting People

This study points out that today’s leaders must take into account the erosion of trust in management over the last few years and the changes in a workforce that is using technology to form personal connections both beyond and within the workplace (November 2009).  READ MORE>>

Linking Employees to Organizational Performance: A Framework for Driving Results

This study, conducted by Dr. Frank Mulhern and Manya Wang, provides an overview of how the attitudes and behaviors of employees drive the financial performance of business and other organizations. It draws on academic and industry sources to assemble both conceptual and empirical research linking people and organizational performance (March 2008). READ MORE>>

Linking Organizational Characteristics to Employee Attitudes and Behavior – A Look at the Downstream Effects on Market Response & Financial Performance

This groundbreaking study, by Prof. James Oakley of Ohio State University, found a clear link between employee engagement and customer satisfaction, and customer satisfaction and profitability (2003).  READ MORE>>

Linking Performance Strategies to Financial Outcomes – The Interaction between Marketing & Human Resources and Employee Measurement & Incentives

This study, conducted by Dr. Frank Mulhern and Patricia Whalen of Northwestern University, identified a significant gap between the view of human resources and employees on the role of employees on delivering customer satisfaction, but found that companies with a close link between human resources and marketing outperform companies that don't (2003).  READ MORE>>


Millennials in the Workplace

Millennials have already become the majority population at many companies, and are set to be the dominant age group in the global workforce within the next ten years, leading them to have the biggest impact of a young generation in nearly three decades.  As this massive demographic shift occurs, workplaces are faced with the daunting task of attracting, training, and retaining this new generation of workers.  This research paper describes the attitudes, beliefs, and values that define the Millennial generation and offers strategies for successfully accommodating and integrating Millennials into your workforce. (December 2013) READ MORE >>

Motivation and Satisfaction Among Public Sector Employees

A great deal of attention has recently been placed on employee engagement and related concepts such as motivation, satisfaction and performance. Almost without exception, discussion of these concepts has pertained to private industry, particularly service industries in which employee performance is instrumental for success. In this study, the Forum addresses the quality of employee experiences in a public sector setting. READ MORE>>

PMA/Northwestern University ROI of Integrated Marketing Research Project, The

This study, conducted by Frank Mulhern on behalf of the Promotion Marketing Association with the support of the Forum, identified key challenges facing organizations attempting to fully integrate external and internal marketing (2005).  READMORE>> 

Pulling Together: The Increased Role and Impact of People in Organizations

Businesses are in the midst of a dramatic transformation generating new and significantly different operating principles from previous decades. People are now, more than ever, the source of competitive advantage. While technology has long been considered the primary driver of these changes, another major cause is one that could be considered the opposite of technology: people (August 2007).  READ MORE>>

Relationship between Employee Satisfaction and Hospital Patient Experiences, The

Extensive research conducted at a major New York City hospital examines the link between employee satisfaction and hospital patient experiences (April 2009). READ MORE>>

Road to an Engaged Workforce, The

This study, a follow up by Prof. James Oakley, identified key internal levers that affect employee satisfaction and, more importantly, the level of engagement. READ MORE>>

Role of Rewards and Recognition in Customer-oriented Citizenship Behaviors, The

In this 11 page empirical study, “The Role of Rewards and Recognition in Customer-oriented Citizenship Behaviors”, researchers evaluate the effectiveness of employee recognition program in the heavily service-based banking industry (January 2009). READ MORE>>

Testing the Internal Marketing Model: An Empirical Analysis of the Relationship between Employee Attitudes, Customer Attitudes and Customer Spending

Customers spend more when they feel that employees are trying to satisfy them. This study revealed that employee effort and customer behaviors are intrinsically linked to financial outcomes (2007).  READ MORE>>

Training Public Sector Employees: Which Employees Gain the Most?

Public sector employees face particular challenges because of the nature of the work and limitations in opportunities for salary increases and career advancement. In this paper, the Forum explores the extent to which formal training programs can enhance the performance and quality of workplace experience for public sector employees. Our objective is to determine what factors explain variation in the efficacy of training and for which types of employees training was must valuable (2013). READ MORE>>

Value and ROI in Employee Recognition: Linking Recognition to Improved Job Performance and Increased Business Value—The Current State and Future Needs, The

This comprehensive report, synthesizes recent research by analyzing case studies of successful recognition programs and recommending further investigation into workplace recognition (August 2009).  READ MORE>>