“What Works Where USA” study addresses how B2B marketers in the US are tackling the challenges they face
According to a report recently published by UK-based digital agency Omobono and in conjunction with the Business Marketing Association (BMA), the top three priorities for effective B2B digital marketing – particularly in the US – includes strengthening thought leadership, deepening customer relationships and raising brand awareness.
The study, titled What Works Where USA, explores how B2B digital marketers are behaving and the effectiveness of their approach. In past studies, Omobono has focused on UK B2B behaviors and, by joining forces with BMA, “What Works Where USA,” addresses how B2B marketers in the US are tackling the challenges they face.
The research was based on a detailed survey of US B2B marketers, screened to ensure their involvement in their organization’s B2B digital activity. The results are based on the views of those with significant responsibility for both budget and strategy. Responses came from a wide range of industry sectors, from utilities to construction, with a large number of responses from those in technology, engineering and manufacturing, and professional services.
The What Works Where USA study is focused on:
Digital solutions used to achieve objectives
How marketers view the effectiveness of what they do and the techniques they use to achieve objectives
How much is required of marketers to reach audiences beyond their normal targets
Additional challenges – whether technology or wider goals
Global views – how far US marketers are being asked to target other geographies
A close look at interactive channels – social media and mobile
“Working with Omobono on this report is another great example of BMA’s expanding reach into the global B2B marketing arena,” said Kathy Button Bell, Vice President, Chief Marketing Officer, Emerson and BMA Chair 2013-14. “This study, in addition to the studies developed with Forrester, provides BMA members with more pertinent, up-to-date and relative B2B marketing content. We will continue to provide reports like this to the membership on an ongoing basis.”
Click here to download the What Works Where USA report.
Omobono is the digital agency for business brands. They help large businesses, educational bodies and governments to manage their digital presence both internally and externally – with customers, employees and stakeholders. Omobono brings together a unique mix of business expertise, creativity and technical skills to deliver a wide range of digital communications for lead generation, sales, employee engagement, recruitment and campaign marketing. They enable clients to use communication tools to create better products, services, working environments and business practices. To find out more, visit www.omobono.com
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