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Lantern Awards: CS Creative & TI earn Best of Show
BMA Houston hosted its annual Lantern Awards of Texas event in November. The chapter recognized the integrated marketing communications program that agency CS Creative developed for its Texas Instruments client as Best of Show. Read more.
Delivering brand promise increases customer spend
By Michelle M. Smith, CPIM, CRP
Even as marketing tools continue to evolve, it's important to recall and leverage one of an organization's most powerful assets-employees. Employees don't just represent your brand. To customers, they become the brand. Read more.
Fromm: Reaching millennial B2B buyers
Jeff Fromm, executive VP at integrated advertising agency Barkley, coauthored the book Marketing to Millennials. He'll speak at a BMA Kansas City-sponsored event on January 23 to offer his insight into what he calls the most mysterious generation. He spoke to BMA Buzz about the impact millennial buyers are having on B2B marketing. Read more.
Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.