2014: New tech, new tactics, new talent
Top marketers will continue to embrace change in 2014. The rapid evolution that has become a hallmark of the craft extends beyond the way we tell our stories or build our digital infrastructure and into the very architecture of our companies. BMA Buzz asked marketing leaders Kathy Button Bell, Eduardo Conrado and George Stenitzer to share their plans for the New Year. Read more
Lantern Awards: CS Creative & TI earn Best of Show
BMA Houston hosted its annual Lantern Awards of Texas event in November. The chapter recognized the integrated marketing communications program that agency CS Creative developed for its Texas Instruments client as Best of Show. Read more.
Delivering brand promise increases customer spend
By Michelle M. Smith, CPIM, CRP
Even as marketing tools continue to evolve, it's important to recall and leverage one of an organization's most powerful assets-employees. Employees don't just represent your brand. To customers, they become the brand. Read more.
Fromm: Reaching millennial B2B buyers
Jeff Fromm, executive VP at integrated advertising agency Barkley, coauthored the book Marketing to Millennials. He'll speak at a BMA Kansas City-sponsored event on January 23 to offer his insight into what he calls the most mysterious generation. He spoke to BMA Buzz about the impact millennial buyers are having on B2B marketing. Read more.
ReachForce: "The Cost of Dirty Data"
Marketers need to clean up their email marketing lists to maintain productive programs and increase deliverability rates. Vendor ReachForce produced an ebook that illustrates the connection between clean data and return on investment. Read more