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Join us on June 12th, 2014 for two free virtual courses on B2B Digital Marketing and Content Marketing!
BMA Chicago is dedicated to offering its members the most up to date information and best practices in digital marketing. That is why we have partnered with OMI to offer BMA Chicago members resources and tools for your marketing & communications efforts.
In today’s world, it’s no longer good enough to have a great idea or strong creative. It must be integrated into a strong multi-channel approach using all the digital tools, social platforms and mobile experiences possible.
Join us on June 12th for one of two (or both) free virtual courses on B2B Digital Marketing and Content Marketing through our new certification programs. These FREE sessions will provide valuable insights into digital while also providing credits towards OMI certification. Register Here.
VIRTUAL COURSE 1: Introduction to Digital and Foundation for a Digital Strategy (17 minutes) Thursday, June 12, 2014 at 10:00 a.m. CST
Crafting the right digital strategy for your business takes a visionary approach in order to both understand the real business value and create experiences customers want. This class starts with the basics: defining value, crafting an overall approach to digital strategy, and offering a simple framework that brings together the various evolving pieces.
Instructor: Rohit Bhargava, CEO & Founder, Influential Marketing Group
Effective social media marketing strategies are provided by instructor Rohit Bhargava at the Online Marketing Institute (OMI). Rohit leads the Influential Marketing Group and is an independent marketing expert focused on helping to bring more humanity back to business. For the past decade before starting his own “concierge marketing” consultancy to work with brands on a more exclusive one to one basis, Rohit led branding, digital and social media strategy for dozens of the biggest brands in the world through leadership roles at Ogilvy and Leo Burnett marketing agencies in the US and Australia. He is the best-selling author of two books (including the recent global marketing best seller LIKEONOMICS), an engaging keynote speaker and Professor of Global Marketing at Georgetown University.
VIRTUAL COURSE 2: Developing a Content Marketing Strategy (71 minutes) Thursday, June 12th at 2:00 p.m. CST
When you start your content marketing program, you may be tempted to start asking what type of content you need to create. However, you need to have a strategy in place before you build tactics. Learn how to build a foundation for your content marketing efforts.
Instructor: Joe Pulizzi, Founder, Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.
Interested in finding out more about BMACHI & BMACOLO Certification programs?
Click below to learn more and to register for each certification program: