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Knowledge Center

In research from BMA and Forrester*, 97% of B2B marketers said that they must take on new activities to be successful in today’s demanding environment. They’re being judged on their success and failures at a faster rate by their leadership and feel overwhelmed by the speed of change. While the breadth and depth of skills marketers need has increased dramatically, finding the right combination of people and skills proves daunting.

Traditional marketing approaches no longer sync with changing customer behavior. What’s required is a new type of marketer who can lead their companies out of traditional silos and unify and collaborate across their organization.

That’s why BMA focuses on delivering timely, relevant resources to B2B marketers in areas that prove crucial to strengthening their own skills, and the skills of their teams, to take on new demands. The BMA Knowledge Center offers thousands of resources - from white papers and surveys to interviews and thought leadership - that give greater clarity of the marketing horizon and help marketers steer confidently in that direction. 

The Forum: Business Results Through People
To reinforce its vision of delivering relevant content, studies and research to help business-to-business (b2b) marketers advance their education and improve their skills, the Business Marketing Association has announced a strategic alliance with the FORUM: Business Results Through People.

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BMA BUZZ
BMA's bi-monthly e-newsletter focused on trends in business-to-business marketing.

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BMA SmartBrief

Created by SmartBrief, a business news publisher, in partnership with BMA. BMA SmartBrief gives a daily snapshot of the B2B marketing industry with news from Advertising Age, Business 2 Community and other leading sources as well as daily summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared.

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B2B Marketing Articles
The B2B-centric knowledge center is the perfect place for marketers seeking experiential marketing insights on what works and what doesn't.

Industry Surveys and Market Research

  • Secure the Trust of Your Brand, How Security and IT Integrity Influence Corporate Reputation (CMO Council)
  • Branding Survey
  • Salary Survey
  • Trade Show Trends Survey
  • Budget Allocation Survey
  • Agency Compensation Survey
  • Project Costs Survey