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Past Events

 

Wednesday, December 17
Breakfast Seminar
Creating the Digital Workplace: 10 Ways an Enterprise Social Network Can Help You Build Unique Strategic Internal Communication Campaigns That Drive Participation
Presented by: Jeff Willinger, Director of Collaboration, Social Business and Intranets, Rightpoint

Thursday, December 11
Marketing Innovators Luncheon Seminar
Big Data is Not Just a Project
Presented by: Sunny Mallavarapu, Digital Strategy Leader, Bosch

Wednesday November 19, 2014
Breakfast Seminar
B2B Branding in the Digital Age
Presented by: Debra Zahay, PhD, Professor of Marketing, Aurora University

Thursday, November 13, 2014
Marketing Innovators Luncheon Seminar
It's Not About the Wins and Losses: Emotionally Connect Even When You Can't Control the Outcome
Presented by: Michael Williams, Chief Marketing Officer, The Grand Prix of America, Formula 1

Tuesday, October 21, 2014
2014 Tower Awards - Chicago's Best 
We'll be dishing out awards for the best B2B marketing of the year and serving up Chicago's favorite dishes, entertainment and cocktails at the new Moonlight Studios.

Wednesday, October 15, 2014
Breakfast Seminar
Content Marketing & SEO
Presented by: Andy Crestodina, Princiapl, Strategic Director/Author, Orbit Media

Thursday, October 9, 2014
Marketing Innovators Luncheon Seminar
Message Deliver in the Age of Anti-Advertising
Presented by: Neal Campbell, EVP and Chief Marketing Officer, CDW and Lauren McCadney, Director, Digital Engagement and Social Media, CDW

Thursday, September 18, 2014
Marketing Innovators Luncheon Seminar
The Transofmrational CMO and The Marketing Organization of The Future
Presented by: Bruce Rogers, Chief Insights Officer, Head of the CMO Practice, Forbes Media 

Wednesday, April 30, 2014
Member Dinner
April Member Dinner
 
Join BMA Chicago as we head to Naperville for the April Member Dinner. Enjoy a delicious meal, a delicious glass of wine (or two) and exciting conversations in the company of your fellow BMA members. This member dinner will be hosted by Brian Krause, Vice President, Marketing and Communications at Molex Incorporated and George Stenitzer, Vice President Communications at Tellabs.

Wednesday, April 16, 2014
Breakfast Seminar
Taking Action on Market Research and Segmentation
Presented by: Roberta O'Keith, Customer Insights Leader, GE Energy – Air Filtration
 
Roberta O'Keith, Customer Insights Leader, GE Energy – Air Filtration, will share how you can use market research and the insights gained to implement small changes within your organization.  She will reference GE’s insights approach and process as well as two specific business case.

Thursday, April 10, 2014
Marketing Innovators Luncheon Seminar
Leading Fast, Successful Change for Your Brand
Presented by: John Ellett, Author of ‘The CMO Manifesto: a 100-Day Action Plan for Marketing Change Agents”; Forbes CMO Network blogger; CEO of nFusion 
 
Join John Ellett, author of The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents and Forbes CMO Network contributor, for a transformative discussion on your brand and your career. Whether your goal is to accelerate sales, improve brand reputation, enhance customer engagement or build social capital, you must carefully consider your role in changing the organization. And you must carefully, and quickly, embark upon that change while taking the entire company with you. 

Thursday, April 3, 2014
Young Professionals
Young Professionals - Creative Crawl
Featuring: CareerBuilder, Moveo   Integrated Branding and NEXT/NOW
 
Join us as we tour award winning creative departments in Chicago including CareerBuilder, Moveo Integrated Branding and NEXT/NOW. You will learn about their creative process, specific campaign and more. Drinks, apps and transportation will be provided.

Tuesday, March 25, 2014
Member Dinner
March Member Dinner

Wednesday, March 19, 2014
Breakfast Seminar
Realizing Success by Developing Your Market and Data-Driven Pricing Strategy
Presented by: Fred Johnson, Global Director of Pricing & Market Strategy at Johnson Controls
 
Fred Johnson, Global Director Pricing & Market Strategy of $42B Johnson Controls, will share strategies and tools to drive market and data-driven pricing profitability.  He will also share how pricing can be used to achieve broader organizational strategic goals.  

Thursday, March 13, 2014
Marketing Innovators Luncheon Seminar
Challenger Selling in a Digital World
Presented by:  Linda Bartman, Chief Marketing Officer, Cars.com  
 
As the digital marketplace continues to change and products become more complex, B2B marketers can no longer rely on the tried and true strategies of the past.  In this talk, Linda Bartman, CMO of Cars.com, will address how Cars.com adopted a Challenger Sales approach, evolving B2B marketing teams and tactics along the way, to breakthrough and create demand for the company’s products and insights.

Wednesday, February 19, 2014
Breakfast Seminar Engaging Advocates
Presented by Suzanne Fanning, President of the Word of Mouth Marketing Association and Bill Chamberlin, Principal Consultant-CORE Social Insights Practice, IBM
 
There is now no doubt that your consumers are your best marketers, online and offline, so companies are putting more money into word of mouth programs than ever before. Bill Chamberlin from IBM and Su Fanning, President of WOMMA will share how the top brands in the world are driving results by leveraging consumers.

Thursday, February 13, 2014
Marketing Innovators Luncheon Seminar
When One Plus One Equals More Than Two
Presented by: Alex Zimmermann, VP of Global Sales & Marketing for Siemens Molecular Imaging (MI)
 
The complex nature of an Alzheimer’s imaging solutions requires not only the collaboration between companies but as well a more innovative marketing approach.  Alex Zimmermann, VP Global Sales & Marketing – Siemens Molecular Imaging, explains why one plus one can be more than two allowing Siemens to announce a comprehensive amyloid imaging solution for the U.S. market for the detection of amyloid plaques.
 
Thursday, February 6, 2014
Young Professionals
Collaboration Event - An OfficeMax Case Study
 
Listen in as Carolyn Gerard, Principal of Gerard Agency and her client partner Kim Feil, Former EVP and Chief Marketing and Strategy officer at OfficeMax discuss a typical project (if such an adjective can be used) from start to finish – fully engaging several departments and at least 2 companies. See how it takes a village for a project to begin, get approved and finally launch.

Tuesday, February 4, 2014
Webinar: Building the Beast - 5 Steps to Creating and Actionable Content Marketing Strategy
Presented by: Carla Johnson, Principal, Type A Communications
 
During this introductory level presentation, you will learn:   
• Why a content strategy matters, How it affects the success of a content marketing program,  
• How to develop a business case to gain executive support, 
• Specific steps to create a content strategy, 
• What 2 questions to ask as soon as you leave this program.

Wednesday, January 29, 2014
Breakfast Seminar
Developing a Comprehensive Demand Generation Program using Automation
Presented by: Theresa Damato, Vice President Marketing Communciations at Trustwave, Eric Marcy, Vice President Marketing Operations at SAVO Group and Jennifer Stoll, Head Of Strategic Planning, Pepper North America
 
Learn how to develop lead nurturing programs incorporating automation at the January Breakfast Seminar. This session will cover using mapping your customer lifecycle, content strategies, entry and exit points, aligning marketing with sales and calculating ROI/RPM.

Tuesday, January 28, 2014
Member Dinner
January Member Dinner

To be added to the waiting list, please email Marla Schrager at marla.schrager@bmachicago.org.  Join BMA Chicago for the January Member Dinner. Enjoy a delicious meal and wine while mixing and mingling with your fellow BMA members. This member dinner will be hosted by Teresa Poggenpohl, Senior Managing Director – Global Image, Accenture and Britton Picciolini, Sr. Agency Business Development Manager, Google.

Thursday, January 23, 2014
Marketing Innovators Luncheon Seminar
Breathing New Life Into an Iconic Brand: The Chicago Cubs
Presented by: Tom Ricketts, Chairman, Chicago Cubs
 
The Chicago Cubs enjoy coveted brand recognition and passionate customer loyalty built on a remarkable history. Join us on January 23rd when Tom Ricketts, Chairman of the Chicago Cubs, will discuss the evolution of the Chicago Cubs brand and its future, and share how he uses his experience as the founder and Chairman of Incapital LLC to strengthen a beloved, cherished brand.
 
Wednesday, December 18, 2013
Breakfast Seminar
Transforming your B2B Marketing Through Data and Analytics
Presented by: Mark Jeffery, Director of Technology Initiatives & Senior Lecturer, Kellogg School of Management and author 
 
Increase your marketing performance by 10x using the 5 insights for data driven marketing in B2B. Examples will include Microsoft, DuPont, Intel, and other major B2B companies and healthcare organizations. Mark Jeffery is the award winning author of Data-Driven Marketing – the 15 Metrics Everyone in Marketing Should Know, which was recently named by Jeff Bezos to his personal top 12 business books to read list.
 
Thursday, December 12, 2013
Marketing Innovators Luncheon Seminar
Content Marketing Strategy That Converts
Presented by: Michael Brenner, Vice President of Global Marketing and Content Strategy, SAP
 
Today’s B2B buyer is overwhelmed with more information than they can consume. To break through the clutter, you need to build a content hub that helps your buyers and converts them into loyal customers. On December 12th, Michael Brenner (@brennermichael), VP of Marketing and Content Strategy at SAP will present how he built the case for a more strategic approach to content marketing.

Thursday, December 5, 2013
Young Professionals
Selling Your Ideas by Creating and Giving Engaging Presentations
Presented by: Lance Baird, Vice President of Business Strategy and Development at Slack and Company and Kevin O'Connor, professional speaker, consultant and author.
In the world of B2B marketing, presentations are bountiful. They help seal deals, tell brand’s stories, share creative and strategy, and even make or break careers. Being a great presenter takes practice, charisma and confidence, and is often a challenge for young professionals.  The BMA Chicago Young Professionals group invites you to take your   presentation skills to the next level on December 5th by learning tips that will help you nail every presentation from Lance Baird, Vice President of Business Strategy and Development at Slack and Company. 
 

Wednesday, November 20, 2013
Breakfast Seminar
Video Production Strategies and Practices
Presented by: Maureen Boyle, Director of Creative Services for Cars.com, Christopher Payne, Director of Business Development at Resolution Production Group and Doug Kamp, Executive Creative Director at gyro

Video content for businesses is in high demand  and is more relevant to corporate marketing and communications day-by-day. A panel discussion made up of a leading B2B agency,  a video and post-production house, and a corporation will focus on best practices, creative strategies and share things to consider when approaching video content creation.

Thursday, November 14, 2013
Marketing Innovators Luncheon Seminar
The Customer-Activated Enterprise
Presented by: Lisa Smith, Director, WW Marketing, IBM
 
The new IBM Global C-suite Study The Customer-activated Enterprise embodies one of the largest collections of C-level executive insights produced anywhere in the world. Lisa Smith, Director, WW Marketing, IBM, will share a top-line of the study insights that will help marketers understand and activate change to support the board room insights across their organizations. In addition, she will lead a conversation with senior marketing leaders about the study insights and their pragmatic thoughts & reactions. 

Tuesday, November 5, 2013
Member Dinner
November Member Dinner

Join BMA Chicago as we head north to Evanston for the November Member Dinner. Enjoy a fantastic meal, a delicious glass of wine (or two) and exciting conversations in the company of your fellow BMA members. This member dinner will be hosted by Christine Jacobs, Director, WW GTM, IBM Cloud Category Marketing and George Rafeedie, Founder, Tell Your Story Brand Communications, Inc.

Wednesday, October 30, 2013
Young Professionals
Advancing Your Career by Marketing Yourself
Presented by:  Leslie Gall, Managing Director at Jones Lang Lasalle, Jeff Willinger, Director of Social Computing at RightPoint and Mike Dwyer, Director of Business Development at Vitamin T.
 
In a less than perfect economy, it has never been more important to advance your career. BMA Chicago Young Professionals will host a panel discussion on personal branding, the importance of your network and upward mobility in your company. Attendees will learn success trade secrets from seasoned B2B pros and get a chance to mingle and network with their peers.

Monday, October 28, 2013
Digital Marketing Management Certification Course
 
The digital revolution may have started over 15 years ago, but it’s the ongoing digital evolution that keeps marketers on their toes.  This evolution has dramatically changed the way we communicate, from new entrants into the workforce all the way up to the corporate CEO.  These rapid and continuing changes have left many mid-level marketing and communication professionals poorly equipped to strategically integrate the many digital channels into their marketing mix. Having a comprehensive grounding in digital marketing and a holistic understanding of the best practices for new media is critical for success today and in the future. This seminar will provide you with a comprehensive groundwork in the rapidly changing world of digital marketing and prepare you to strategically choose, measure, and implement the right digital marketing components into your overall marketing plan.

Wednesday, October 16, 2013
Breakfast Seminar
Memory Training Seminar
Presented by: Tom Weber, President of PlanetFreedom.com
 
Your profession demands that you acquire and remember a wealth of knowledge including, client information, market data, presentations... and most importantly, names. A simple slip of the mind can result in thousands of dollars in lost sales or credibility. Fortunately there is a solution. Train your memory and mind!
 
Thursday, October 10, 2013
Marketing Innovators Luncheon Seminar
Sales and Marketing Alignment That Actually Produced Results
Presented by: Tom Insprucker, Vice-President, Global Solutions Marketing and Harvey Dunham, Vice-President, Global Operations Business Development
 
When Schneider Electrics OEM team began to manage with facts and focus on a commonly developed strategy, the results were alignment, then profitability. Harvey Dunham and Tom Insprucker were the Sales and Marketing leads for this successful 1-2 punch. 

Wednesday, September 25, 2013
Breakfast Seminar
Content + Social - The B-to-B Dynamic Duo

In this powerful workshop by international leader, Aaron Kahlow, you can learn how building the strategic framework of a great content marketing plan combined with the outlet of a well-executed (and measured) social media campaign drive exponential ROI.  

Tuesday, September 17, 2013
Tower Awards Bash
 
Get ready to Rock the Tower at the Tower Awards Bash. We'll be dishing out awards for the best B2B marketing of the year and rocking your socks off with a live band and killer cocktails. 

Thursday, September 12, 2013
Marketing Innovators Luncheon Seminar
Mobile Changes Everything
 
Mobile represents a sociological shift with how users relate with both the digital and physical world.  Business that understand this will win. Join Kay Webster, Senior Media Solutions Specialist at Google, as she shares the mobile questions marketers should ask themselves and strategies to win in this new state of mobility.